Digital Sport’s Weekly Wash-up 27/11/2015

French football teams pay their respects

After the Paris attacks, some French football clubs decided to wear a special jersey to pay tribute to all victims and support Paris. AS Saint-Etienne was the first to take the initiative with only the “Peace for Paris” logo on its shirt for the game against Marseilles last week.

Ligue 1 giants Paris Saint-Germain have also done the same with a special “JE SUIS PARIS” shirt worn by players  for two games during the week.

Richie McCaw, new AIG global ambassador

All Blacks major partner AIG has unveiled its new worldiwde ambassador, former All Black captain  Richie McCaw.

Announcing his retirement last week, three weeks after winning the Rugby World Cup in England, “King Richie” joins the multinational insurance for the next three years.

AIG’s Global Head of Sponsorship Danny Glantz said that what Richie McCaw was the ideal character to represent the global brand

“Working with an ambassador of Richie’s stature provides great opportunities to communicate the quality of our products and services.He exemplifies the values that we associate with rugby as well as having specific skills and experience that speak directly to our core products and services, including aviation”.

Twickenham named to open the NFL International Series in 2016

The first NFL game at Twickenham will be played on 23 October 2016 with the rugby temple playing a significant part of the 2016 International Series.

St Louis Rams are the first team to be announced in the match with the second franchise, from NFC East (Giants, Redskins, Eagles or Cowboys), to be unveiled soon.

Two other UK Games are also scheduled in 2016: Indianapolis Colts vs Jacksonville Jaguars on 2 October and Washington Redskins vs Cincinati Bengals the 30 October with both of the matches played at Wembley.

The NFL continues to develop its international presence in the UK with their arrival at Twickenham. Many are tipping Tottenham’s new stadium to be the third but that is unlikely to be unveiled at least until 2017.

New Balance jumps on the 3D wagon

The American sports brand launched the first running shoe with a 3D printed midsole. The midsole is the portion of the shoe between the outer sole and the upper.

The new midsole achieves an optimal balance of flexibility, strength, weight and durability, thanks to the benefits of the 3D printing.

New Balance Senior Manager of Innovation and Engineering Sean Murphy said that this is a world first and is a step toward better shoes.

“To deliver this level of performance with a 3D-printed component, we paired experts in running and biomechanics with leaders in plastics engineering, material development and generative design. That represents and unprecedented technical collaboration in footwear”, said  .

This limited edition shoe will be launched in Boston in April 2016 and then in a select number of New Balance retail locations around the globe.

The Paralympic Games sign a historic deal with Toyota

The Japan car manufacturer became the worldwide partner of the International Paralympic Committee (IPC) for the next nine years.

Toyota will cover vehicles, mobility services and mobility solutions for all National Paralympic Committees from 2017 and future Games Organising Committees from Tokyo 2020.

IPC President Sir Philip Craven said that it was a brilliant partnership for the IPC.

“This is a monumental day for the entire Paralympic Movement as it is the first truly worldwide partnership to involve the IPC, every single NPC and forthcoming editions of the Paralympic Games.”

About author

Adrien Danjou
Adrien Danjou 140 posts

Adrien is a Digital Marketing Manager in France and a Digital Sport lover. Follow him on Twitter: @Adrien_DH

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