Juventus launch Arabic language service and Spotify streaming

Juventus Football Club has expanded its international reach by launching an official website and social accounts in Arabic.

The Serie A Champions already deliver news to supporters all over the globe in Italian, English, Spanish, Indonesian, Japanese on a daily basis and have recently launched a Chinese social network .

The new digital service, which includes Facebook and Twitter accounts, gives Arabic-speaking supporters the opportunity to keep tabs on breaking developments, key features and exclusive content from the ever-growing Juventus world.

This week also marked the launch of the club’s official Spotify account. Can’t watch a game live at the stadium? No problem. The Sound of Juventus playlist lets fans stream and listen to all of the Stadium’s matchday tracks.

.@juventusfc 's #digitalexpansion in the Middle East https://t.co/cSHVeXBEKY #digisport #smsports #Hi5tory pic.twitter.com/b3kUhZjutn

— Francesco Bossoni (@frabox) May 26, 2016

Cricket Australia to use missile-guiding technology

Australia’s cricketers are using missile-guided technology to help monitor their workloads, thanks to ground-breaking research carried out at the Australian Catholic University (ACU).

Using submarine and guided missile technology, researchers have developed a revolutionary algorithm designed to both improve fast bowlers’ performance and reduce the chance of injuries.

The newly-devised wearable technology offers a stable measure of bowling load across repeated bowling spells.

In addition to Australian cricketers, researchers are already using the technology to assist the Wales rugby union team. It can also be applied to baseball, rugby league, tennis and AFL.

Intel expands deal to deliver 360-degree replays

Intel is expanding the use of its 360-degree replay technology for the NBA Conference Finals and The Finals.

Intel acquired startup Replay Technologies, which built the technology by setting up dozens of ultra high-definition cameras to capture the video from all angles. It then uses massive Intel server processing power to create 3D views of the video, allowing the broadcasters to freeze the action and then rotate the view.

The tech is being used as part of national broadcast games on ABC, ESPN, and Turner Sports. Intel’s 360-degree replay technology was also used during the 2016 NBA All-Star Game in Toronto.

Intel 360-degree replay technology stitches together video captured by these cameras into one seamless shot, which can then be manipulated and rotated. These replays will be available to fans during broadcasts or via NBA.com, the NBA App, and social media.

https://www.youtube.com/watch?v=WpaOIy_sD9E

 Tweets to light up Madrid’s Puerta del Sol

The Champions League Final takes place tomorrow at the San Siro, but Twitter Spain has already started the battle on social media, with fans of Real Madrid and Atletico Madrid pitted against each other to dominate the platform and light up the city center.

There are two hashtags: #Km0HalaMadrid for Real and #Km0AúpaAtleti for Atletico. Whoever receives the most support online, the main clock tower in the square will be lit up in the respective team’s colours .

Madrid will be divided, and so will Twitter. A unique campaign which will undoubtedly extract more support and increased engagement from fans on the platform. Don’t be surprised if we see similar campaigns launched later this year:

Anima a tu equipo antes de #UCLfinal e ilumina con tuits La Puerta del Sol, tuitea #Km0HalaMadrid o #Km0AúpaAtleti pic.twitter.com/LOk48KI5Cg

— Twitter España (@TwitterSpain) May 26, 2016

Jaguar jump the gun in congratulating Mourinho

Reports on Thursday evening claimed the deal to take Jose Mourinho to Manchester United was complete, but despite there being no official confirmation of the story from the Red Devils until this morning, the Portuguese’s sponsor Jaguar congratulated him on his new role last night.

Congratulations to Jose Mourinho on his #ManUtd appointment. He'll always be #TheFrozenOne to us.https://t.co/Ae6Ip12y0f

— Jaguar UK (@JaguarUK) May 27, 2016

Jaguar hastily deleted the post and Tweeted instead this morning, after the 53-year-old’s 3 year deal was finally made public.

The ECB and FA teach a lesson on social media interaction

And finally, check out this conversation between the England Football and England Cricket accounts. Well done social media managers, well done.

.@england we've heard you're playing Australia tomorrow night?

— England Cricket (@englandcricket) May 26, 2016