Digital Sport’s Weekly Wash-Up 25/11/16
Puma have released a new digital campaign featuring France and Atletico Madrid star Antoine Griezmann. After scoring a goal, the 25-year-old receives an urgent call and heads off to be the perfect wingman, helping struggling romantics around the world seal the deal with his trademark celebration.
The ad is created by Buzzman, produced by Iconoclast and directed by Ernest Desumbila, the man behind Adidas’ ‘There Will Be Haters’ series.
Yaya Toure recruits influencers to win Player of The Year
Manchester City’s Yaya Toure was furious after failing to claim African Player of the Year, and he’s been left of the 2016 shortlist all together. It’s no surprise then, that he is doing everything he can to get back to winning ways.
Youtubers Manny and ChrisMD have both been recruited to make sure he retains the BBC African Player of the Year title, which is decided by public vote. The pair have uploaded videos in which they go head-to-head with Yaya at penalties and a crossbar challenge, before telling their viewers to vote for the midfielder on the BBC website.
Surrey land Adidas deal
Surrey County Cricket Club have unveiled a new deal with Adidas ahead of the 2017 season, just 18 months after partnering with Under Armour. Adidas will design, manufacture and market replica and matchday kit for Surrey across the Twenty20, one-day and County Championship formats.
With a number of players involved in the England national teams and regularly sold-out crowds at the Kia Oval, Surrey has become one of the most marketable cricket clubs in England. Adidas is banking on that form continuing.
— adidas Cricket UK (@adidascricketuk) November 25, 2016
Ohio State release epic fixture trailer
We all know College Football in the US is a pretty big deal. Crowds of over 100,000 turn up to watch their fellow students play, with complete online and broadcast coverage.
The team’s social media output must somehow try and compete. Through a spine-tingling trailer for their upcoming derby against Michigan, Ohio State have done just that. Superb.
— Ohio State Football (@OhioStateFB) November 22, 2016
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