Digital Sport’s Weekly Wash-Up 24/03/17
March Madness doesn’t disappoint
The first weekend of the 2017 NCAA Men’s Basketball Tournament wrapped up on Sunday. Despite some dull games games at the beginning, by weeks end there were plenty of exciting finishes and shocking upsets. Luckily for us, some college Twitter accounts had fun at the expense of others.
First, the 8-seeded Wisconsin Badgers knocked off last year’s champion, Villanova University, by a score of 65-62 on Saturday. So what did the official University of Wisconsin Twitter do to celebrate? They posted a GIF of a Villanova band member crying after the Wildcats were kicked out of the tournament early two years ago. Ruthless.
— UW-Madison (@UWMadison) March 18, 2017
Not to be outdone, the 7-seeded South Carolina Gamecocks surprised everyone by defeating America’s favorite team to hate, the 2-seeded Duke Blue Devils, on Sunday. It was the Gamecock’s first trip to the Sweet 16 round in program history. After the win, the University of South Carolina tweeted out a link that simply added insult to injury for Duke University.
Very important website: ???? https://t.co/0PLrXOyGsn
— U of South Carolina (@UofSC) March 20, 2017
There were even some creative tweets coming from the NIT, a tournament for teams who missed qualifying for the 68-team NCAA tournament. The University of Central Florida advanced to the Final Four of the NIT, and they celebrated by simulating a text from the tournament itself.
— UCF Knights (@UCFKnights) March 23, 2017
ECB partners with two digital agencies
This week the England and Wales Cricket Board announced collaborations with Seenit and Little Dot Studios in order to expand the ECB’s digital reach.
Seenit lets fans capture share video content of games with millions of other fans around the globe. Meanwhile, Little Dot Studios will assist the ECB in areas like online identity and engagement tactics on social media, managing their Youtube channel and creating social content.
“We’re putting fan engagement at the heart of our digital strategy and it’s through innovative partnerships such as these that we’re able to ensure that our fans can easily access all of our content,” said Nick Shaw, head of digital at ECB.
“What these partnerships can achieve for our fan base and the game is very exciting. It will bring fans into the conversation like never before and result in authentic and engaging content. This is the ideal moment to further promote the England teams, County competitions and the recreational game through new digital initiatives.
Eagles stream National Puppy Day on Facebook
Plenty of sport clubs around the globe took note of National Puppy Day this week, but the NFL’s Philadelphia Eagles topped them all. The team held a live stream of adorable puppies running around and playing with Eagles players. The live stream was sponsored by Pennsylvania SPCA and Saved Me, and was a huge hit all around.
Happy #NationalPuppyDay! We're celebrating with our very own Puppy Pro Day thanks to our friends at Pennsylvania SPCA and Saved Me. For information on how to adopt these dogs and others like them, please visit www.pspca.org and www.savedme.org.
Posted by Philadelphia Eagles on Thursday, 23 March 2017
Chicago Bulls post musical on Snapchat
The NBA’s Chicago Bulls have long been one of the more creative teams in terms of social media, especially on Snapchat. This week, the team posted bits of an original musical throughout the day. The musical was titled “Beauty and the Bull,” a spin-off of “Beauty and the Beast” which hit theaters in the United States last Friday.
— Chicago Bulls (@chicagobulls) March 23, 2017
Even Bulls center Robin Lopez got in the act, playing the role of the villain Gaston.
— Hector Diaz (@iamHectorDiaz) March 24, 2017
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