Facebook chases NFL streaming rights

With its live streaming service now picking up a huge amount of momentum, Facebook has reportedly inquired about the broadcast rights of the NFL in a potential move that might see fans head to Facebook to watch live games.

After it was revealed that teams as well as organisations were using Facebook to live stream exclusive content directly to fans, questions were raised as to the threat it poses to traditional broadcasters and organisations. And those questions seem reasonably well founded considering the potential of Facebook’s new streaming service.

Phelps in new Under Armour ad

As part of Under Armour’s “Rule Yourself” campaign, the apparel brand has included American swimmer and Olympic legend Michael Phelps in its next ad, following his training regime in another cool and rather emotive ad.

Taking into account that it is an Olympic year, the brand has also used the fact that it will be Phelps’ last appearance at the Olympics in order to further the emotion of the video. Launching the second wave of ads a fortnight ago starring Memphis Depay and the US Olympic gymnastics team, the theme of the video fits almost perfectly with the goal Under Armour is trying to achieve.

https://youtu.be/Xh9jAD1ofm4

Coke to work with Snapchat for 2016 Euros

In a partnership that will likely set a precedent for other sports tournaments following the 2016 Euros including the upcoming Northern Hemisphere tennis swing and the Olympics, Coca-Cola will work with social media platform Snapchat to offer fans exclusive filters in connection with the event.

Whether the fans are part of a group or by themselves, Snapchatters will be able to show their support for their country by taking photos and sharing their creations with the Snapchat community.

A trois mois de l'@EURO2016, Coca-Cola est prêt pour vous faire vivre une expérience unique ! #SavoureLinstant pic.twitter.com/WbOv9o2Epf

— Coca-Cola France (@cocacolafr) March 10, 2016

Yahoo to begin live streaming the NHL

In what is very much a sign of the changing times, digital platform Yahoo will begin live streaming the National Hockey League, signing a deal with the league on Thursday. Yahoo certainly will not waste any time in going live with the streams and will start with Friday’s match between the Philadelphia Flyers and the Tampa Bay Lightning.

As part of the deal which will see Yahoo show four games per week, Yahoo will also provide access to live games that are outside a viewer’s home market, game highlights and additional content for free on the Yahoo Sports homepage and on Tumblr.

Senior vice president of Yahoo Video Adam Cahan said the deal would help to attract millennials, an audience that they’d struggled to reach due to changing viewing habits.

“We’re excited we can bring those kinds of unique experiences to users and can bring it at the scale Yahoo can deliver,” he said.

PSG gets creative in match lead up

PSG raised some eyebrows when it launched its #PSGBlockbuster Twitter campaign before their Champions League match against Chelsea in London during the week. But they also went with perhaps more of a traditional method of fan engagement, staging a good ol’ fashion treasure hunt.

With the hashtag #TreasureHuntInLondon, PSG gave fans from both clubs a chance to win a David Luiz signed shirt. Using its official Twitter, Vine and Periscope accounts, the club gave clues to the whereabouts of the items, hidden in several famous locations around London.

Congratulations to @DavidCiardullo, he won the first @DavidLuiz_4 jersey in London ! ???? #TreasureHuntInLondon pic.twitter.com/WHLObGhg2z

— PSG Officiel (@PSG_inside) March 9, 2016