Digital Sport’s weekly wash-up 07/04/17

Tar Heels celebrate men’s basketball championship

After three weeks of upsets, nailbiters, and repetitive commercials, the 2017 NCAA Men’s Basketball Tournament came to an end on Monday night, with the University of North Carolina edging out Gonzaga University, 71-65.

Obviously, the days following a championship win are a huge opportunity for any team’s social media. The Tar Heels opted to take the sentimental route, putting together clips of UNC’s stars celebrating and cutting down the nets. Considering North Carolina lost last year’s championship on a buzzer beater, the video made for a touching end to a great college basketball season.

Everton fans send best wishes to Seamus Coleman

On March 26th, Everton right back Seamus Coleman had his right leg broken on a nasty tackle while playing for the Republic of Ireland. It will be a long time before Coleman can return to the pitch for the Toffees, so the club asked for fan videos to encourage Coleman in his return. Evertonians from all over sent in short clips to wish the defender luck.

Steph Curry, Brita bring Filter Your Feed tool to Twitter

Reigning NBA MVP Steph Curry and water filtration brand Brita want to make your Twitter timeline more pleasant, so the duo insists on tweeters using the new Filter Your Feed tool to get rid of negative tweets.

The application scours your past tweets for any negative words like jerk, idiot, and nerd, offering to “filter out” those mean tweets and delete them. Brita will donate $1 to anti-bullying non-profit Cybersmile every time the tool is used to delete negativity from Twitter.

Indian Premier League reveals special player emojis

With the Indian Premier League now underway, the cricket league teamed up with Twitter to create special emojis based on 30 of the IPL’s biggest superstars, from David Warner to Zaheer Khan.

“Fans can just Tweet using the designated player hashtag and an emoji version of that player will automatically appear after the hashtag within the Tweet,” the company stated in a press release.

What better way to celebrate the league’s tenth year than by creating a fun way to engage fans online and reach a wider audience?

Federer, Gates team up for The Match For Africa 4 promo

Legendary tennis superstar Roger Federer took to Twitter this week to announce The Match for Africa 4, an exhibition match against John Isner in Seattle to support children’s education in Africa. American business mogul Bill Gates, who will be a celebrity guest, teamed up with Federer to make a funny video promoting the match, which will take place April 29th.

“With my foundation, we want to provide one million children with the opportunity for a quality education by the end of 2018,” Federer said in a statement. “The Match for Africa 4 in Seattle will help us reach our ambitious goals. I am very grateful for this opportunity to collaborate with Bill Gates, who in my opinion is the world’s leading philanthropist.”

About author

Nick Frazier
Nick Frazier 17 posts

Nick is an intern for Snack Media and a contributor to Digital Sport. You can follow him on Twitter @nikfraz14.

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