Fan experience of a lifetime thanks to Head

This week the BNP Paribas Masters (ATP) is being played in the brand-new AccorHotels in Paris where major partners Head launched their “Head to Head” fan experience.

The idea; one spectator, who caught a tennis ball thrown in the stands, was allowed to play on court against a professional player. Equipped with one Head racquet (of course) and one GoPro, the lucky fan took on World no.4 Stanislas Wawrinka. While the experience only lasted a few minutes, the memory for the fan will last a life time.

A car re-engineered to drive football players

Sound a little out there? That’s because it is. Nissan, a major partner of the UEFA Champions League has rolled out a car connected to a Playstation. The Swedish affiliate of the car manufacturer has made the project entitled “Project Controller” possible. While the goal is simple, to play the new Pro Evolution Soccer 2016 in a Nissan crossover entirely transformed, the tech of it all, is a little more complex with the steering wheel to become the primary player movement joystick.

The project will be presented on 25 November at the Malmo FC match against Paris Saint-Germain in their UEFA Champions League clash. It is certainly an interesting development for all football and video game fans.

A bottle connected to your biometrics?

Gatorade, the famous sports drink in the US, turns 50 this year. And to celebrate the event, the brand launched a new commercial: “Moving the Game Forward”.

In the ad we can see several ambassadors like Lionel Messi, Usain Bolt and Dwyane Wade and a connected and individualized drink. Gatorade are well and truly looking to the future.

Gatorade Senior Director of Consumer Engagement Kenny Mitchell said “What you will see coming from us moving forward is a little bit more on the customization and personalization front to help address athlete needs. We are in the lab fine-tuning now and we will have more to share when the time is right”.

Adidas launches boots without laces

On Tuesday, several Adidas football ambassadors (Mesut Ozïl, James Rodriguez, Oscar and Ivan Rakitic) received the new Adidas boots. A special model without laces that will be officially launched on the market in 2016.

To show off its new product, the brand used social media accounts of their ambassadors. Each one had presented new boots to their fans community. With the players having a cumulative total of around 25 million followers on Twitter and 27 million on Instagram, it was a good start to launch their new boot.

No laces? INSANE new boots from for next year! No hay cordones? MIRA los guayos del futuro! #BeTheDifference pic.twitter.com/Afhu6sUrdY

— James Rodríguez (@jamesdrodriguez) November 2, 2015

New shoes and one new video game for Chris Paul by Jordan

To promote the new Chris Paul (Los Angeles Clippers) shoes, the CP3.IX, Jordan rolled out a video game accessible for all to play on the Internet: “Striking Control”. In this game you are wearing the shoes and, in the same idea than Temple Run or Sonic, you have to run through Los Angeles avoiding obstacles. The objective it’s to get a lot of points in order to unfreeze shoes colouring. Ready to play with CP3? Click here!