Cristiano Ronaldo is surprised by 4K technology in a new commercial

Altice ambassador and Real Madrid superstar Cristiano Ronaldo appears in the new commercial for the French telecommunications company, SFR, owned by Altice.

In the commercial, named “The Trap”, CR7 plays the seducer to attract his neighbour. Unfortunately for him, she is not really what he thought… Check out what happens below.

A new pretty cool advertisement from the Portuguese footballer, as well as the one launched for his line of headphone for Christmas that includes a lot of humour.

Along with being the ambassador of Altices’s SFR in France, Ronaldo assumes the similar role in Portugal with the operator MEO, also owned by Altice, after unveiling another commercial before Christmas which shows the player’s family spirit.

A new film series from Adidas dedicated to women

As part of Adidas’s global film series named “Sport16”, that followed “Sport15“, the German brand has rolled out a film series of 13 episodes including only women.

The first episode named “Here to create”, as well the Lionel Messi advertisement launched at beginning of the year, encourages women to surpass themselves. A collection of women ambassadors were selected for this first wave of advertising with tennis players Caroline Wozniacki and Ana Ivanovic, football player Morgan Brian, and more. All the athletes share their sports career via their Instagram accounts.

Lia Vakoutis, Adidas’ senior director of global communications, said that in 2015, Adidas encouraged athletes to create their own game, and now in 2016, the brand wants to prove that creativity is the most important in sports.

“We really looked at this year as a moment in time to say we want to celebrate athletes who are reshaping the traditional views of sports through creativity,” she said.

FC Barcelona launched a new Twitter account in Turkish 

Spain football giant FC Barcelona has unveiled its new Turkish language Twitter account (@fcbarcelona_tr), the ninth for the club, as part of its plan to reach its huge fan base in Turkey. This Twitter account is the first step of this game changing plan, which will end with the launch of a Turkish language version of the official website.

The arrival of Arda Turan in Barcelona squad  has increased Turkish fans’ fervour and consolidated as well the creation of this new channel. The player has promoted himself this new account via a video inviting fans to get the latest info on Barça in his national language.

This new account keeps in line with La Liga’s ambition to increase Spanish football global presence after the Spanish League launching an official Twitter handle in English.

[VIDEO] @ArdaTuran Türkiye’deki taraftarlara Türkçe Barcelona twitter hesabına hoş geldiniz der https://t.co/TK9549oIUH

— FC Barcelona (@fcbarcelona_tr) January 29, 2016

  PGA Tour, GoPro and SkratchTV team up

In order to bring new viewing experience to fans around the world, the PGA TOUR and SkratchTV have announced a global relationship. The collaboration has begun this week at the Waste Management Phoenix Open with broadcast integrations using GoPro cameras.

Under this relationship, GoPro will produce episodic videos that bring fans inside-the-ropes at PGA TOUR events, giving them unique access to the events and athletes, as well as NHL’s web series “NHL After the Dark” powered also by the video company.

Rick Anderson, Executive Vice President of Global Media at the PGA TOUR, is excited to team up with GoPro to bring innovative content to fans with new perspectives of the game.

“GoPro’s award-winning content production will serve as an excellent platform to create compelling narratives about the PGA TOUR . We’re intrigued to ‘GoPro’ the game of golf, opening up our sport to new audiences and giving fans some new ways to enjoy the game” he said.

Coming up at 2:30 p.m. ET, PGA TOUR LIVE, @GoPro team up for streaming pro-am coverage from No. 16. pic.twitter.com/maZ3NonHvR

— PGA TOUR (@PGATOUR) February 3, 2016

Premier League clubs have spent more than 1 billion in 2015

Deloitte, after unveiling its Football Money League table, has announced some awesome figures about Premier League clubs’ transfer in 2015.

After the January window transfer, Premier League spent a total of £175 million, the biggest January window for five years. Adding to the £870 million spent during the Summer transfer window, the total spending by Premier League clubs for the 2015/16 season hits more than £1 billion (£1,045 billion), a new record surpassing the previous season record of £965m.

Dan Jones, partner in the Sports Business Group at Deloitte, commented this new record by saying, “This January’s spending has been driven in large part by clubs in the bottom half of the table. The promise of the new broadcast deal for Premier League clubs from next season onwards and the threat of missing out through relegation is contributing to clubs investing in an attempt to stay in the league.”