With Rio 2016 just around the corner, Samsung have released their video “The Chant”. It is looking at the story of Margret Rumat Rumat Hassan and the pride of a nation, as she will be competing for South Sudan for the the very first time as it becomes the latest nation to be recognised by the IOC. Samsung’s video is one of the first pieces of content to be released by partners ahead of the games.

Sunderland AFC launch innovative mobile-friendly website for fans ahead of the start of the season. The website will give fans high definition, retina display resolution images as well as full HD videos to all users, including those on mobile.

Spurs follow in the footsteps of Chelsea, and unveil their 2016/17 kit with Facebook Live. The video starts with a normal Q&A which soon develops into the unveiling of the new kit and the players taking questions from the live commenting stream attached to the platform.

Wimbledon brings VR with GoPro

After his first VR experience with Ladema, Wimbledon released a new 360-degree video in partnership with GoPro to bring the rich history of Wimbledon to life through the eyes of the three-time champion Bryan Bros. The video is the second part of GoPro’s documentary, “The Wimbledon Experience with the Bryan Brothers”. It has been shot with HERO4® cameras with different views from the chest or above the player’s head for a unique experience. Custom rigs were employed to attach GoPro cameras to racquets, nets, and, in one particularly unbelievable shot, the tennis ball itself.

Wimbledon is constantly finding new ways to engage with fans in this rapidly changing digital age.

Usain Bolt anchors campaign with Virgin Media

To celebrate Bolt’s achievement and to promote the importance of speed for the athlete but especially for the brand, Virgin presents a short film comprising what 9.58 seconds feels like, using a series of 10 sequences that corresponds to that length. Narrated by world 400m record holder Michael Johnson, each segment focuses on a different aspect of Bolt’s life and experience.

Client CMO Kerris Bright says: “This campaign is about the power and emotion of speed, creating an emotive story around Bolt and our brand. All at a time he is hoping to make history, but in a way that connected to our core attribution of speed.”