Digital Sport Manchester – The Presentations

Last week’s event in Manchester was a pleasure to put on. It was the first time that we had ventured out to the North West and we managed to pull together a great line up of speakers and were greeted by an enthusiastic community of digital sports professionals.

If want to know more about what types of things were talked about on the day, The Online Rule’s Matt Briggs put together a great list of his ‘Top 5 Takeaways from Digital Sport Manchester‘, which is well worth a read.

What we’ve put together below is each of the 5 presentations made during the day so you can take a look at some of the specifics of what was being told.  Each one is titled and the slides shown below to give you an idea of context as well.


Jeff McCarthy – Senior Lecturer (Digital Marketing) @ Manchester Metropolitan University

“Digital in Sport: Disrupting and levelling the playing field”

·         How digital has changed the fan experience.

·         Brand issues and social media practice.

·         What is the glue holding this together?

·         How organisations are adapting.



Susan Tranter – Digital Content Manager, British Cycling

“Not just racing but riding: how British Cycling is building communities of real cycling fans, and real cyclists” 

As a National Governing Body, British Cycling is charged not just with building medal-winning teams, but with getting more people riding bikes for fun. Susan Tranter introduces some of the ways the organisation is using digital to encourage audiences to follow the teams, and get into the saddle themselves.


Matthew Quinn – Digital Solutions Director, Stream UK

“Online Video – Getting It Right”


Hugo Sharman – Director, daltratre

“The Digital Paralympics, from London to Sochi” 

The presentation will look at how London 2012 established Paralympic sport in the nations consciousness combining broadcast and digital and social media to maximum effect.  The presentation will look at challenges, lessons learned and how Channel 4 subsequently delivered a successful Sochi Winter Paralympic Games.



Peter Kawalek & Michael Heaven – Capsool

“Citystories: The Social History of Manchester City Football Club” 

Citystories is a live digital project delivered by Northwest start-up, Capsool and Manchester City FC. The presentation will look at how the Citystories platform has created an a new way for the club to showcase its history through powerful fan content whilst delivering real engagement and editorial value

About author

Daniel McLaren
Daniel McLaren 633 posts

Dan launched Digital Sport back in 2010 as one of the first social media & sport blogs and is Founder & Managing Director of social video agency CASTdigital. Connect with me on LinkedIn or Twitter (@danielmclaren)

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