Dave continues sports push with cricket deal
Cricket is back on free-to-air television in the UK, in the form of the Caribbean Premier League on Dave.
Coverage of the tournament is moving from BT Sport to UKTV’s Dave, the broadcaster’s free-to-air entertainment channel, as part of a one-year deal which will see Dave screen games throughout the Twenty20 tournament.
The CPL deal is a further move into the realm of sports broadcasting for Dave, which has already brought viewers live boxing and darts this year.
“We’re really looking forward to our exclusive coverage of the Hero Caribbean Premier League”, said Dave’s general manager Steve North.
“Dave is committed to bringing more live sport to free-to-air television and we’re proud that we can offer cricket a new home for fans this summer.”
Richard Watsham, director of commissioning for UKTV, said “Securing exclusive rights to broadcast the Hero Caribbean Premier League is an important development to our sporting portfolio on the channel.
The CPL is unlike any other domestic cricket tournament; with the first match only a couple of weeks away we are very much looking forward to bringing all of the energy, noise and excitement from the tournament, free to air to our viewers.”
Running from 29th June until 7th August 2016, the tournament will be held across six venues in the Caribbean, and for the first time six fixtures will be played in Florida, USA.
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