Cricket Australia celebrate Ashes win with personalised Twitter #TheUrnReturns gift
A great little Twitter activation from those humble guys at Cricket Australia. After the thrashing they dished out to the England team, they have marked the occasion by delivering personalised pictures of the winning team to all who want it.
To grab your gift so all you have to do is tweet @CricketAus and include the hashtag #TheUrnReturns. In doing so you are sent an automatic tweet from the Cricket Australia Digital Media account – as below.
@UKSportsNetwork Click http://t.co/9YCbHWW5aN for your Commonwealth Bank Ashes series whitewash gift from @CricketAus and Michael Clarke
— cricket.com.au (@CricketAus) January 7, 2014
By clicking on the link you get a lovely photo of the celebrating team. It’s a simple yet effective activation that is seeing plenty of use, the hashtag has seen around 10k tweets in the last few days. A marked peak with only the end of the 3rd test sparking more with over 11k in one day.
Twitter Australia has helped push the activation and it will be a must for all Aussie cricket fans I’m sure. Hopefully with the next Ashes in 2015, the England team will have had chance to take stock and recover from this most demoralising of defeats. Below is our own UK Sports Network photo, one which I definitely won’t be printing off and putting up on the office wall!
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