Cricket Australia celebrate Ashes win with personalised Twitter #TheUrnReturns gift

A great little Twitter activation from those humble guys at Cricket Australia.  After the thrashing they dished out to the England team, they have marked the occasion by delivering personalised pictures of the winning team to all who want it.

To grab your gift so all you have to do is tweet @CricketAus and include the hashtag #TheUrnReturns.  In doing so you are sent an automatic tweet from the Cricket Australia Digital Media account – as below.

By clicking on the link you get a lovely photo of the celebrating team.  It’s a simple yet effective activation that is seeing plenty of use, the hashtag has seen around 10k tweets in the last few days.  A marked peak with only the end of the 3rd test sparking more with over 11k in one day.

Screen Shot 2014-01-07 at 12.04.16

 

Twitter Australia has helped push the activation and it will be a must for all Aussie cricket fans I’m sure.  Hopefully with the next Ashes in 2015, the England team will have had chance to take stock and recover from this most demoralising of defeats.  Below is our own UK Sports Network photo, one which I definitely won’t be printing off and putting up on the office wall!

#TheUrnReturns

 

About author

Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

You might also like

SPORTEL 2021: Day One Recap

This year’s prestigious SPORTEL convention kicked off in sunny Monaco today, welcoming a host of familiar faces as well as plenty of new ones. Doors opened at 8:30am with businesses

Six Founding Riders Set To Bring The Vision Of The UCI Track Champions League To Life

Olympic Champions, UCI World Champions and World Record holders join the new track cycling competition debuting in November 2021 The UCI Track Champions League is delighted to announce that six

Sports related spending to soar this summer as pre-pandemic life resumes

New insights from eBay Ads UK reveal the potential for brands to engage with an excited but nervous nation as sports events get back on track  As pubs and indoor