JOB PURPOSE

The Social Media Producer’s role is to keep this London based club’s social media at the cutting edge by maintaining existing channels, in particular our YouTube offering, and looking for new areas of development and engagement, growing the Club’s audience in line with the ever-changing nature of social media.

The Social Media Producer will report into the Features Editor on a daily basis as well as working closely with the rest of the group to ensure that the content produced is in line with the Club’s media strategy.

This job will involve significant matchday working. It requires a broad range of skills across social media, production and editorial but, most importantly, a proactive, ‘can-do’ attitude.

KEY REPSONSIBILITIES

• Create ideas to exploit our access across all social media platforms –YouTube, Twitter, Facebook, Instagram, Pinterest, Soundcloud etc

• Aggregate our content to all social media platforms, especially YouTube by annotating videos for publication

• Uploading videos to the our club console

• Work on Matchdays as part of our editorial team – aggregating content via social media

• Manage and implement social media initiatives on Club Day

• Manage overseas Twitter accounts

• ‘Plug in’ to the existing team managing Chinese social media accounts – Sina/Tencent Weibo, Weixin

• Document specific campaigns in minute detail as case studies and then communicate what we’ve learnt to the broader team. This includes a heavy emphasis on analytics

• Produce short, weekly reports/graphics on specific social media initiatives

• Manage all competitions on social media and live shows

• Work with outside bodies, from formal football authorities to bloggers, on joint initiatives and promotion of Our club’s social media

• Assist in the formulation of our social media strategy as the our club Media Group develops its multi-lingual presence

• Potentially work with players on their social media strategies and how they can ‘plug-in’ to the Club’s platforms

Match/Event responsibilities and organisation

• Work on matchdays as part of our editorial team – aggregating and creating content via social media

• Other matchday work includes managing social media on ‘Big Screen’

MAIN JOB REQUIREMENTS AND PERSON SPECIFICATION

Education/Qualifications/Training:

Education to degree level is desirable but specialist experience is considered essential. Applicants must demonstrate sustained commitment to social media engagement and clear success in driving numbers for an organisation, preferably one within football/entertainment.

Formal training in any of the following would be desirable but not essential: video-editing (FCP), journalism, PhotoShop.

Specific Experience:

Required:

• Demonstrable success in driving up social media engagement for an organisation, preferably within sport or entertainment

• Experience of managing a YouTube channel, preferably with an organisation/company

• Experience of successfully managing a ‘tone of voice’ for social media within that organisation

• Experience of using Content Management Systems on various platforms

Desirable:

• Producing/filming engaging video on social media platforms such as YouTube.

Abilities/Skills/Knowledge:

• Expertise in posting content on all major forms of social media (Facebook, YouTube, Twitter, Google + etc.)

• Specific skills in managing a YouTube channel with all the associate annotations and management of the ‘onward journey’ within that content area

• Bursting with new ideas across existing social media platforms and looking for way of developing new ones

• Knowledge and passion for football

• Excellent verbal and written communication skills
• A team player

Desirable:

• Knowledge of Chinese social media

• Writing/journalism, video-editing, Photoshop skills

To apply send your CV and a cover message to weneedafootballgeek@gmail.com.

Good luck!