Football giants Chelsea FC have released their new kit via a Facebook Live stream that features stars Eden Hazard and Ruben Loftus-Cheek.

In a television broadcast-like stream on Facebook Live that features a smartly dressed presenter, the two players unzip their Chelsea FC tracksuit to reveal the club’s new kit for the 2016/2017 season.

After an entire football game was streamed via Facebook Live last week, it’s not unsurprising that a club has taken to the streaming platform for this kind of event, giving viewers a unique and behind-the-scenes kit unveiling experience – particularly given the reach of the platform.

It certainly won’t be the last either with the video attracting just below a million views after being released for just 7 hours. This is particularly relevant when you consider that the platform gives brands a channel to tailor the content to users’ needs as well as the ability for the content to spread organically.

Expect streams like these to be a lot more common as teams tinker with their digital media strategies over the summer, heading into the EUROs and the start of next season.

Take a look at the video below.