Sport
Team USA launch #RaiseYourHands campaign ahead of Sochi Winter Olympics
Team USA have kicked off their social media campaign with #RaiseYourHands via Instagram, Twitter, Vine and Google+ ahead of the 2014 Sochi Winter Olympics
adidas Tennis test Vine for Djokovic campaign
adidas Tennis use Twitter’s Vine for the first time to help tease out new Novak Djokevic campaign to time in with last weeks Shanghai Masters.
Brazil: Social Media Capital Of The Universe
Aaron Jaffrey takes a look a country that’s shortly going to be thrust into the limelight, thanks to the 2014 FIFA World Cup and 2016 Rio Olympic Games, and it’s use of social media
Are Sports Rights-Holders Holding Back Growth of Digital Sports Consumption?
Simon Greenberg (Global Head of Right at News Corp) and Oliver Slipper, joint-Chief Executive of Perform) have come out saying that rights-holders are holding back growth of sports content consumption on mobile and the internet. Are they right?
Sports Data for Social Marketing and Fan Engagement
One of the better sports related Social Media Week events was the Bloomsberg Sport discussion on using sports data for fan engagement. Here are the videos of that discussion featuring Sky Sports, Opta and Seven League.
Liverpool outline their global digital expansion plans
In a time where the digital landscape is changing on an almost daily basis, it’s interesting to hear more details on the plans of one of the ‘big’ clubs. But it’s not just Liverpool who have been busy this summer. Manchester United have really kicked on and Manchester City aren’t far behind.
Social Media in Mexico can mean literally life or death
Aaron Jaffrey takes a look at the interesting world of social media in Mexico, where sometimes the cost of speaking out can be a deadly one.
A Sports Guide to Social Media Week London
The UKSN guide to choosing the right events at next week’s Social Media Week London (the sports ones). Save picking you way through the hundred’s on the site and check this out instead.
Social Media in the Emerging Markets: India
Guest Post: Aaron Syed Jaffery (@aaronjaffery) is Managing Partner of global digital sport consultancy NineteenEightyFour (nineteeneightyfour.co). Continuing the TIMBI – Social Media and Emerging Markets series, this week here at
Sports getting the YouTube treatment
Exclusive Sports Media (ESM) has signed a strategic partnership with YouTube agency ChannelFlip to develop the ESM sports YouTube. Over the next 6 months sport is to become a big feature for the channel.
