Sport
FC Bayern Munich set to revolutionise fan engagement
German football powerhouse FC Bayern Munich will embark on one of the most ambitious technological and content transformations in the world of sport, a project the club has dubbed “Digital 4.0”.
Gatorade changes it up with new emotive ad
After launching its global campaign “Moving The Game Forward” last November featuring a collection of ambassadors including Usain Bolt, Abby Wambach and Dwyane Wade, Gatorade has gone down the emotional channel
Digital Sport’s Weekly Wash-up 26/02/2016
Lassa unveils FC Barcelona’s best kept secret Turkish tyre company Lassa has used its partnerships with Barcelona’s football, basketball and handball sides to promote its product in a sleek new
NBA franchise is offering fans free mobile data
In an unprecedented move by any sports team and sponsor pairing, the Phoenix Suns in conjunction with US telecoms giant Verizon are offering free mobile data to people who buy
Under Armour varies its target in second wave of campaign
After launching the campaign “Rule Yourself” six months ago which included a collection of ads featuring Stephen Curry, Jordan Spieth, Misty Copeland and Tom Brady, US apparel brand Under Amour
Fans to get digital personalised club shirts ahead of Capital One Cup Final
The Football League is giving fans of both teams in the Capital One Cup Final this weekend at Wembley a chance to show extra support via their social media accounts.
Ronaldo surpasses 200 million social media followers
Real Madrid superstar Cristiano Ronaldo has become the first athlete in the world to hit 200 million followers across his social media channels including Twitter (40.7M), Instagram (49.6M) and Facebook (109.7M), according to
Juventus enter the Snapchat game
Italian champions Juventus have opened an account on Snapchat ahead of the big Champions League clash against FC Bayern Munich. Bianconeri join the biggest European football teams on the platform including Real Madrid,
PGA introduces VR to enhance home-viewing and training experience
The PGA TOUR has announced a partnership with virtual reality (VR) startup IM360 and Oculus which will not only assist golfing enthusiasts but look to improve the fan experience at
Chicago Blackhawks give back to the fans in new campaign
NHL team the Chicago Blackhawks has launched an interesting social media campaign #WhatsYourGoal in an attempt to reach more fans in a more unique fashion. Each Wednesday, the franchise has
