Sport

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Wimbledon, Twitter and the age of video highlights

As Wimbledon starts, it’s clear that this is an event which will be heavily followed on social media. For the last decade, that’s been increasingly obvious, but as Facebook and

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Hammer Series delivers the digital numbers for professional cycling

This is a guest post by Mark Coyle, Head of Media, Velon. One month ago, on Sunday June 4 2017, Tao Geoghegan Hart forced his way over the finish line to

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Wimbledon’s fan-led innovations show how sport can exceed expectation

The grass has been trimmed to eight millimetres, the strawberries have arrived and the cream is in the fridge – Wimbledon starts tomorrow. It’s an eagerly anticipated stalwart of the

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ECB to learn from Wimbledon’s success with new broadcast deal

Perhaps the biggest threat in all areas of sport is short-termism. From athletes and coaches cast aside because of a run of poor form to short-sightedness in the more business-oriented

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Sky and NBC are changing how we consume sport – but is it enough to stem the tide?

This week, two developments look set to shake up the landscape ahead of the next bidding war for Premier League broadcast rights. In the US, NBC announced that they would

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Why fan engagement is the only way that Scottish football will flourish

Scottish football has had a lean spell over the last few years. The national side hasn’t made it to a major international tournament since 1998, and they were the only

Man City reveal their attempts to use new Google Posts feature

Manchester City are a football club who always seem to be at the forefront of digital innovation: always testing out emerging technologies or new trends to see if they might

IOC partners with Intel, swapping fries for chips

Only days after parting company with partner McDonald’s the International Olympic Committee has, quite literally, swapped fries for chips, teaming up with Intel in a partnership due to run until

NBA star’s Instagram gaffe makes everyone cringe

So, how about that local sports team? When you’re a top young basketball star signing for a new club, a social media post expressing excitement is surely the best policy.

UFC to provide its viewers with real-time stats as it looks to become huge on social media

UFC are to incorporate real-time statistics into the coverage of their fights for the first time, aiming to give their fans a better understanding of the bout they’re watching. Modern