A day in the life: A typical day is never a typical one

This is a guest post by Adam Goldsmith, Activation Account Manager, Snack Media.  To write about a typical day in my role, as Activation Account Director at Snack Media, is

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Why this world title fight could be a watershed moment for the future of live-streaming

Over the last few months it’s been clear that Facebook and Twitter are attempting to build up their portfolios of live sport, as the likes of Amazon Prime and other

The FA and Grabyo partner to bring England fans 360 video build-up to international games

The Football Association has partnered with social video platform Grabyo to share exclusive VR360 video of the England team ahead of the crucial World Cup Qualifier against Slovakia from Wembley

From Mayweather v McGregor to the Premier League – illegal streams are a problem for everyone

One of the biggest problems for any party involved in producing, broadcasting and advertising around live sport is clearly illegal streaming. The biggest events attract the biggest crowds, both on

Weekly Wrap: The end of the transfer window and a change of tack from Facebook

The end of the transfer window is a fevered few days of rumour, innuendo and often downright silliness. We’ve seen transfer announcements go viral on Twitter and plenty innovation all

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Transfer Deadline Day: Why success on the pitch now starts with success off it

This is a guest post by Matt Bush, Director of Agencies at Google UK It’s difficult to tell what is more dazzling; Jim White’s beaming smile, his impossibly bright yellow

Transfer Deadline Day: How to Win Goals and Influence People

This is a guest post by Matt Donegan, Managing Director, Social Circle Influencer marketing is a space that is hugely exciting to be a part of, as brands realise in

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AS Roma’s latest Twitter storm is a genre-defining work of art

The football transfer window closes on Thursday night, and that means an end to relentless speculation and transfer videos. They are perhaps the one big trend which has marked the

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Chelsea lead the way as clubs find important new social media outlet

Instagram stories is well over a year old now, and as a platform for brands and sports teams to take advantage of, it’s well established. But it is also something

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Weekly Wrap: West Brom and Crystal Palace hit the right notes, while England cricket innovates

This week in sport has been dominated by the return of both the Premier League and the Champions League, as football clubs across Europe prepare for the end of the