Sport

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Why having an engaged audience is better than a big one when it comes to selling merchandise

We’re already past the point where social media is a new phenomenon when it comes to how sports teams communicate with their fans. There may be innovations and trailblazing new

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BT Sport to show Champions League and Europa league finals in VR

After signing up to show Champions League and Europa League exclusively for next season, BT Sport has completed its conquest of the rights to top-level European football in the UK.

Chelsea on point as they bring innovative Instagram Story to fans’ title celebrations

Friday night saw the inevitable happen as Chelsea sealed their second Premier League title in three years. Antonio Conte’s side recovered from a tenth place finish last season to quite

Tottenham, White Hart Lane, and a reminder of what live-streaming is really for

With all the recent hype over live sporting events on Facebook Live and Twitter, we often forget the other ways in which the platform was envisaged. The clamour for sports

Man City and Bayern Munich add a personal touch for fans around the world

It’s no secret that the sporting world is getting smaller. Social media, a globalised economy and, frankly, the internet in general all mean that everyone around the world has the

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Barcelona’s 50m Instagram followers: Will the others ever catch up?

Spanish football giants FC Barcelona have become the first football club to reach 50m followers on social media platform Instagram. ???? We are now 5️⃣0️⃣ million fans on https://t.co/YlIW7rNkri ????

EFL’s iFollow to bring overseas fans of lower league football every live game next season

The English Football League yesterday announced its new iFollow service, a new digital platform to provide coverage of the Championship, League One and League Two football to fans outside of

Napoli becomes the first club to team up with Tinder

After selling Gonzalo Higuain to Juventus for one of the biggest transfer fees in footballing history, Napoli looked to have lost their talisman. They spent their money wisely, though, bringing

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Pixellot and Prozone partner to provide coaches with all they need to boost performance

Sport is big business, as we all know, but success on the field is usually linked with success off it. As a result, it’s more and more important to fine

Why is sport lagging behind other industries on piracy?

One of the most pressing issues that the biggest sporting events – and mostly Premier League football – have to worry about is piracy. Illegal streaming isn’t just something that