Sport
The Australian Rugby Union’s Social Media Plans for 2012 Revealed
After a successful Facebook campaign in 2011, the ARU are building upon it to reward Wallabies fans even more this year
adidas launch new Tumblr website to provide fans with a unique experience of UEFA Euro 2012
Today adidas announced the launch of their official Tumblr football profile which will see the world’s leading football brand use Tumblr’ sponsorship packages to showcase unique content from the world of football, on and off the pitch.
New UKSN Event: Sports Tech Meetup – 26th June (London)
After almost 2 years since the last UKSN run event, I’m delighted to announce the ‘Sports Tech Meetup’ in association with mobile app company Mobile Roadie. More details….
Digital Business & Sports: Breaking the Innovator’s Dilemma
guest post from Oscar Ugaz looking at how football clubs need top innovate to survive in the digital space and offering advice for clubs and marketeers
A Look at UEFA’s Digital Strategy around the 2012 Champions League Final
leading up to the UEFA Champions League final, UEFA used key digital platforms such as Google+, Facebook, Twitter, YouTube and Foursquare as well as a free Android smartphone application to share unique content from the UEFA Champions Festival with fans around the world.
Lost in Translation?
This article looks at what localisation of digital content involves, some incorrect assumptions applied by teams, legal issues to be considered and why localisation is an option sports teams should consider seriously.
Recent Foursquare Promotions Highlight Limitations of Location Based Services
location based services such as Foursquare offer a great opportunity for sports teams to continue to develop deeper and more engaging relationships with fans, and while it has been encouraging to see location based sports promotions starting in Europe with Foursquare it has also highlighted the limitations of the platform and the lack of flexibility
Social CRM & Sport
Here is the article I wrote recently for FC Business magazine to coincide with my workshop at Goodform’s ‘Sports CRM Summit’ at Wembley Stadium. The event was a great one and I will be writing up more from that shortly together with some decks from other speakers. So here is my take on Social CRM….
London 2012 launch mobile app
This weekend has seen the London 2012 organisers LOCOG release the first of two mobile apps, called ‘Join In’, that will be available to sports fans at the Games this year.
UKSN Presents: Interview with Twitter UK’s Head of Sport – Lewis Wiltshire
UKSN Presents is that start of what will become a more regular series, getting under the skin of social media and sport through some it’s highest profile practitioners. First we start with long time friend, ex-BBC Social Media & Website Editor and now Twitter UK’s Head of Sport – Lewis Wiltshire.
