Opinion

Digital Sport London: Finding the Value in Influencer Marketing

Digital Sport London is back in September with a panel taking a look at how brands and influencers can find value in influencer marketing.

The unintended consequence of the rise of OTT in sport

As live-streaming platforms start to snap up some of the biggest sports rights, the unintended consequence seems to be the rise of new ‘free-to-air’ possibilities.

We’re in a new era of football transfer announcements on social media

Transfer announcements are becoming more understated – maybe that means we’ll see some genuinely funny content before the window shuts.

Icons of Rugby tournament merges social media celebrity with live event experience

As sport becomes more and more about the televisual experience, social media needs to be able to complement the physical live event – not detract from it.

BT, Sky and Eleven Sports show the media rights shake-up is all to do with digital

Things are being shaken up, but it’s all down to the changing face of fan consumption.

Bleacher Report’s Champions League offering shows the flexibility of OTT platforms

Bleacher Report are set to stream the Champions League and Europa League next season in the USA – and their announcement shows that live-streaming has a flexibility that rights holders love.

Snapchat teams up with NBC to produce Monday night Premier League show

Snapchat’s venture into sports content continues with a deal to air NBC’s Monday night Premier League recap show.

How Premier League clubs are interacting with local fans on pre-season tours

Premier League clubs are off on pre-season tours of the world – here’s how they’re engaging with their fans out there.

PSG’s smart strategy is the lastest in football’s attempt to woo Asia

On their Asian tour this summer, Paris Saint-Germain are using social media to charm a whole new continent.

Serie A showing games in cinemas is an attempt to bring the social experience back to football

Over the years, football has become less and less social, but Serie A’s new initiative could be a step to bringing it back.