Opinion
The unintended consequence of the rise of OTT in sport
As live-streaming platforms start to snap up some of the biggest sports rights, the unintended consequence seems to be the rise of new ‘free-to-air’ possibilities.
BT, Sky and Eleven Sports show the media rights shake-up is all to do with digital
Things are being shaken up, but it’s all down to the changing face of fan consumption.
Bleacher Report’s Champions League offering shows the flexibility of OTT platforms
Bleacher Report are set to stream the Champions League and Europa League next season in the USA – and their announcement shows that live-streaming has a flexibility that rights holders love.
Serie A showing games in cinemas is an attempt to bring the social experience back to football
Over the years, football has become less and less social, but Serie A’s new initiative could be a step to bringing it back.