Opinion

How NFL teams celebrated and commiserated on social following Championship Sunday

After an epic Championship Sunday in the NFL, team social media accounts celebrated and commiserated with their fans.

Andy Murray and Marcelo Bielsa show honesty is the best policy on social media

Andy Murray and Marcelo Bielsa showed the sports world that honesty means more than saying the “right things” in the social media age.

How the Corporate 5s Cup helps the sports industry diversify the contacts book

Networking is an often-overlooked tool to help grow businesses within sport, but ensuring you’re not just meeting the same people every time is a challenge.

The hottest topics (and quite a few learnings) from Black Book Motorsport’s Digital Summit

Learnings and trends from the Black Book Motorsport conference in Birmingham this January.

Man United to launch three ‘Experience Centres’ in China by the end of 2020

Manchester United extend their reach in Asia by building three club-themed locations in China.

How can sport leverage voice technology in 2019?

As voice technology begins to take off, we take a look at the lay of the land and ask what’s next for voice tech in sport.

Manchester United rediscover that on-pitch success fuels off-the-field growth

Off the pitch, United have been in a healthy position even when they’ve been struggling on it. They’re now finding out that positivity around performances can help drive growth, too.