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Telecoms company saves the day for Aussie T20 cricket team

The telecommunications company who won the Australia television broadcast rights for the Premier League has saved the day for T20 cricket side the Melbourne Stars after its primary sponsor Dick Smith

FC Barcelona players star in In-Flight Safety video

FC Barcelona’s primary sponsor, Qatar Airways has followed in the footsteps of other airlines by launching a very cool In-Flight Safety video with Blaugrana players taking centre stage. In the video featuring

KIA launch mutant Rafa in new ad campaign

Just in time for the Australian Open which kicks off on 18 January, KIA, major sponsor of the tournament, has teamed up with the X-Men: Apocalypse film to unveil its

LeBron James launches his own Virtual Reality experience

NBA superstar LeBron James has released a Virtual Reality (VR) experience named “Striving for Greatness: An Uninterrupted Original” that takes fans through his training regime. In a 12 minute VR

The New York Jets unveil a “Digital Sideline”

NFL’s New York Jets has seemingly penned 2016 as a year in which they allow fans to get closer and more personal with the NFL franchise after unveiling its plans for

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Panasonic and Neymar Jr launch a new 360° experience

Panasonic has unveiled a new a 360-degree experience with FC Barcelona star Neymar Jr named “Crazy Skills” as well as a competition for budding freestyle football fans. Available to all

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The top Digital Sport stories of 2015

AS Roma Crowdsource their website In what will almost definitely prove to be a precedent for other professional sports clubs moving forward, AS Roma took to the social media platform

FC Porto and Altice sign record deal

Portuguese football giant FC Porto has signed the largest TV broadcast rights deal in the history of Portuguese sports, breaking the previous record held by fellow Portuguese football club Benfica.

Nike launches it’s “Bring Your Game” campaign

Nike has unveiled its campaign “Bring Your Game” featuring seven of the biggest players in the game in time for the flurry of NBA and WNBA games over the festive

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Sky Bet secures Football League naming rights extension

Sky Bet has secured the naming rights of England’s Football League until at least 2019 after signing a three year extension of its deal with the competition. The oldest professional