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Juventus gets heavy on fan engagement with JPassport

To celebrate its 118th anniversary, global football giant Juventus has launched a social media initiative aimed at bringing Juventus fans together and unite them under the same banner, ensuring that

Digital Sport’s Weekly Wash-up 30/10/2015

  KIA deal meaning sponsorship on all NBA Shirts on the way? The NBA has had a mammoth month in terms of digital and sponsorship news. This time it involves

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The Rugby Revolution – the new Rugby YouTube channel with big plans

With football being so well served on the platform with the likes of Copa90, Football Republic, Football Daily and many more fan channels out there, fans are never far from the game. But the same cannot be said about rugby outside of traditional TV.

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William Hill signs deal with Football governing body

British bookmaker William Hill has agreed a new four-year sponsorship deal with the Scottish FA despite their current agreement still having one year remaining. In addition to remaining the title

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The FFA announce major Fan engagement department

The Football Federation of Australia has announced that it will establish a new Digital and Fan Engagement Department that will aim to transform the way the football governing body interacts with

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NBA broadcast season opening match in VR

The NBA became the first league in history to broadcast a live professional sports game in virtual reality as the Golden State Warriors treated their fans to virtual front row seats

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YouTube to stream the entire Copa del Rey season

Thanks to a deal between La Liga and Mediapro, the media sales representative for the Copa Del Rey, all the Copa Del Rey’s games will be shown live on YouTube except

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What does YouTube’s new subscription service mean for Sports Broadcasters?

In a move that is set to change the face of one of the biggest video content providers on the internet, YouTube has announced details of the service almost every consumer has

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The Evolution of Sponsorship

For a sporting event that comes around once every four years and with a set of returning top tier partners, one of which has been associated to the tournament for

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Tailored broadcast advertising for football field perimeter walls to hit Premier League

If you think the technology used in wearables is sophisticated, you’ll be impressed by what’s about to grace the Premier League with the introduction of digiBOARD DBR – a joint