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LBJ’s video company gets a huge helping hand

Widely regarded as one of the best on the court, LeBron James can now claim to be up there with the best off it after Warner Bros. Entertainment and Turner

James Harden and Adidas present “Creators Never Follow”

On Wednesday, Adidas unveiled “Creators Never Follow” its new ad campaign featuring the brand’s new basketball ambassador, Houston Rockets superstar James Harden. The advertisement was created as part of Adidas’s

A third of agencies to include Snapchat in their Superbowl campaigns: Survey

Almost a third of current media planners, top agencies and brands are set to include Snapchat in their Super Bowl campaigns according to a survey conducted by social marketing technology company

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Camp Nou naming rights up for grabs

The Champions of Europe FC Barcelona is working with US company Van Wagner Sports and Entertainment in order to secure a lucrative sponsorship deal for its stadium, the Camp Nou.

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Premier Browser – changing the relationship between fans and their football club

The rapid evolution of technology has meant that the methods with which brands including football clubs have altered vastly. And while every entity is searching for that new tech that

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Shanghai FC next for City Football Group?

A Shanghai City FC football club could be established sooner than later after two Chinese-based companies invested a reported US$400 million in City Football Group which owns Manchester City FC,

Dear Basketball: Kobe Bryant’s retirement is the end of a sports marketing era

On Sunday night, basketball superstar Kobe Bryant officially announced that, after 20 years spent on NBA courts in the Lakers kit, he will play his last NBA game on 13

Chelsea sign training shirt sponsorship deal

Thai energy drink Carabao has become the first official training wear sponsor of Chelsea Football Club. Starting in the summer of 2016, the partnership will last until at least 2019. This

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EA Sports renews, expands deal with La Liga

Spain’s elite football competition La Liga has renewed and expanded its partnership with video game company EA Sports which involves in the company’s brand being represented on the socks of

Digital Sport’s Weekly Wash-up 27/11/2015

French football teams pay their respects After the Paris attacks, some French football clubs decided to wear a special jersey to pay tribute to all victims and support Paris. AS