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Adidas launches boots without laces

German sportswear giant Adidas has officially launched its boots without laces after unveiling a prototype in November. Named “ACE16+  Purecontrol”, the new boots are certainly the beginning of a new

The Australian Open is getting increasingly creative on social media

With the first Grand Slam of the season well and truly underway, the Australian Open has looked to get creative off the court onto our digital platforms with new social

Apple’s timing peculiar as it joins Super Bowl 50 as Host Committee sponsor

In a slight twist to the 2016 sports sponsorship landscape, Apple has only partly rekindled its sponsorship of the Super Bowl by signing on to become sponsor of the Super

Digital Sport’s Weekly Wash-up 15/01/2016

Adidas celebrates Lionel Messi Last Monday, Lionel Messi won his fifth Ballon d’Or and set yet another record. His long-term sponsor Adidas made the most of his success launching a new

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NBA broadcasts first ever live match in 4K

The NBA showdown between the Toronto Raptors and the Orlando Magic became the first ever live match to be shown publicly in 4K with the NBA teaming up with BT Sport

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What we learnt at CES2016

The Consumer Electronics Show is the biggest gathering of new tech on earth, and the size of the sport technology offering at this year’s event made it clear once and

Jordan Spieth signs a massive deal with Coca-Cola

Coca-Cola North America has appointed the best golfer in the world Jordan Spieth as ambassador in a long term deal aimed at increasing the brand’s presence on the PGA Tour

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FC Bayern Munich forms partnership with Thai sugar company

FC Bayern Munich has announced a partnership with Thai sugar company Wangkanai which is the football club’s first partnership in the region. Fresh from signing a deal with Yahoo Sports to

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Liverpool teams up with Skype to assist fan interaction

In one of the more unusual partnership deals of 2016 to date, crowd-favourite Liverpool Football Club has teamed up with online communications service Skype to help engagement between club fans. The

Snapchat launches official story dedicated to a Premier League game

In another development underlining Snapchat’s enormous potential in the world of sport, the platform unveiled it’s first ever story officially dedicated to the Premier League match between Newcastle United and