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SMRT Mouth taking wearables to the next level

From shoe-lace running devices to watches that record one’s physical activity whilst interacting with their smart phone, whether you like it or not, ‘wearables’ are the new black as athletes look

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Technology playing a major role at the 2015 Rugby World Cup – on and off the field

Rugby has been one sport that has wholly embraced the evolution of technology and it is the player tracking systems that have become the most popular tool for coaches and team managements.

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#PirloIsNotImpressed – the case study

One of my favourite digital campaigns of recent years. Juventus and We Are Social developed this unique concept based around Andrea Pirlo and was viewed in 219 countries over 3 million times.

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New report from Grabyo on ‘Building Global Sports Brands in a Digital World’

Today Grabyo launches ‘Building Global Sports Brands in a Digital World: Connecting with Mobile/Social Audiences Through Native Video.’ a report exploring how native video can be used to connect audiences across the globe and build global sports brands.

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Crowdfunded project brings 360 degree camera to life

With 360 degree experiences becoming increasingly common, it was going to be before long that a tech company got behind the technology and released a niche product to the market

Keep up with the Rugby World Cup with Rugby RightNow

Don’t you wish there were certain places where you could go and read all the latest in rugby news regardless of what publication printed it? It doesn’t matter how good

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Take a virtual tour of Ferrari’s F1 Garage

While there is no race on this weekend, it doesn’t mean you can’t get your fill of F1 action with Ferrari, in conjunction with their primary sponsors Shell, giving you the

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US Open ups ante with tech to increase fan experience

From what we’ve seen from the major tennis tournaments over the past few years, it seems as if they’re all in a race against each other to see who can

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The MilestonePod – A shoelace worn wearable!

As ‘wearables’ become the new black, it seems as if companies are putting all their R&D budgets into developing the next smallest thing. And with the ability of smartphones to releases digital platform re-design

Many platforms implement slowly changing features to come into line with sports services offering a more integrated platform however NBCSport have meant business with their entire site redesign