What we can learn about stadium wifi after two Years of CelticLIVE

Amid all the talk about the promise of connected stadia, the UK remains largely uncharted territory in terms of real, working installations. However, there is one fully-functioning, large-scale system that

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Golf following a very familiar tech route with the help of a tech start-up

Toward the middle of 2014, it was tennis racquet giant Babolat who announced that they would be integrating tech in their racquets in order to be able to track and

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Europcar, Sports at SMG & Snack Media partnership redefining Premier League team sponsorship

When Europcar signed a deal becoming Arsenal FC’s official car and van rental partner, the challenges they faced would be similar to the challenges that any other brand would face

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#DSLondon Talk 1 – ‘Enhancing the game day experience’ with EVS

In this first of a series of videos the SVP Marketing at EVS, Nicolas Bourdon, spoke about ‘enhancing the game day experience through enriched live video distribution’

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Premier League announce partnership with Pulselive

The Barclays Premier League has confirmed that it has formed a partnership with Pulselive, a digital division of sports tech company Hawk-Eye that will involve the redevelopment of the League’s

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Bayern Munich teams up with Snapchat to deliver global broadcast

As professional sports teams look to utilise every app and every piece of technology available to them, it’s not surprising to see Germany’s football powerhouse Bayern Munich team up with

Italian football giant A.S. Roma go with crowdsourcing for their website redesign

After being voted as the sixth worst Champions League club website, the people behind the scenes at A.S. Roma embarked on finding ways to redesign the website. But instead of

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NBA agrees mammoth deal with watch makers Tissot

In what has proved to be now a very busy month for the NBA ahead of the start of the season at the end of October, the association has signed

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Facebook’s brand value skyrockets on the back of NBA streaming

It’s been a very busy seven days for Facebook who has seen their brand value race up Interbrand’s annual “Best Global Brands” on the back of becoming the first service

No sponsorship rights, no problems for big brands

The 2015 Rugby World Cup has thrown up a number of surprises to date, on the field and off it. But as we head into the third week of the