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Digital Sport’s Weekly Wash-up 04/03/2016

Vans turn 50 To celebrate turning 50 this year, Californian skateboard brand Vans is organising a series of events across the world from 16 March through to March 19. Ten cities

Carlsberg recreates iconic moments from the Euros

Carlsberg has partnered with the F2 Freestylers in order to recreate iconic moments from previous Euros tournaments as part of their lead up to the tournament which starts June 10.

Steph Curry launches start-up to assist fan engagement

NBA golden boy Stephen Curry has followed in the footsteps of now-media mogul and fellow baller LeBron James and launched his own startup aimed at helping athletes optimise their social

French Football Federation launches “Proud to be Blue” campaign

To celebrate being 100 days out from the 2016 Euros, the French Football Federation has launched its “Proud to be Blue” campaign in support of the French national team. Proud

Shoe company ad unlocks shoes for the fastest runner

In what must rank as one of the more cooler stunts a sneaker brand has pulled off this year to date, Reebok has rewarded fast members of the public in

Charlotte Hornets host 90s Nickelodeon themed night

In a move that may become quite common as clubs look to engage more one to one with fans, NBA’s Charlotte Hornets threw it back to the 90s on Tuesday

Ball prediction technology tested during College basketball games

The NBA could take a strange new turn with startup company Sportstech developing an expansion of the current prediction technology that predicts in advance where a ball will land. Oregon-based

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U.S. Soccer hails in new crest with new tech

The U.S. Soccer governing body has launched its new branding including a new crest logo via an interactive virtual reality experience. In taking somewhat of an unorthodox approach in launching

Liverpool FC unveils its own social portal

In a partnership demonstrating Liverpool Football Club’s endeavour to get social, it has unveiled a social portal named “LFC Xtra” built in conjunction with social network platform Vixlet. Available for iOS, Android

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FC Bayern Munich set to revolutionise fan engagement

German football powerhouse FC Bayern Munich will embark on one of the most ambitious technological and content transformations in the world of sport, a project the club has dubbed “Digital 4.0”.