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Will video technology really cause football to lose its charm?

Last week we witnessed an historic moment. In football’s Club World Cup, held in Japan, FIFA trialled its video assistant referee technology in a top class, competitive game. First, Kashima

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Aston Villa’s Instagram spreads festive cheer to its fans

Aston Villa’s Instagram account has taken on a distinctly festive feel this holiday season – as well as handing out presents to following fans to generate some Christmas cheer around

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Roger Federer shows that Facebook and Twitter live streaming is the future of fan engagement

Is live streaming a new dawn for social media in sport? Tomorrow (22nd December), Roger Federer will live stream one of his practice sessions on Twitter – or so he

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John Terry launches VR Football Academy

Chelsea footballer John Terry has launched a Virtual Reality Football Academy, which provides users with an immersive one-on-one training experience and behind-the-scenes access to one of the most successful players

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Should we be worried about only getting access to sportspeople on social media?

It used to be that there was a line between the celebrity – or an institution – and the fan. Journalists would be the go-betweens. Long-form interviews in Sunday morning

Stade de Reims closes down all its social networks for the Champagne derby

There’s a big derby in France’s second division, Ligue 2, on Monday night. Perhaps you didn’t know that! Well, with falling attendance rates at football games in France, teams are

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Digital Sport’s Weekly Wash-up 16/12/16

F1 go 8-bit Social media is oversaturated, and even your beloved sports content is part of the noise. When a third of all online activity consists of watching videos, creativity

Video Replay used to award first penalty as football struggles with modernity

We’re inching closer and closer to a time when football will join other sports in using technology to make its own game better. With the introduction of goal line technology

Chelsea’s new Instagram hit, and the importance of creativity

Issues around holding the broadcast rights to sporting events can force people to get creative. If you’re unable to show a goal or a touchdown, then use your imagination and

Olympique Lyonnais team up with EVS to boost fan engagement in-stadium

French Ligue 1 giants Olympique Lyonnais may only have moved into their spanking new Parc OL a couple of months ago, but already they’re innovating. The seven-time French Champions have