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Adidas partner with Chinese government to teach children football skills

Adidas have partnered with China’s Ministry of Education and TV channel China Education Television to teach footballing skills to Chinese children. 365 three-minute videos will be produced and aimed at

European handball teams up with Sportradar to bring data and video to fans

Sportradar and the marketing arm and subsidiary of the European Handball Federation, EHF Marketing GmbH, have agreed a new long-term partnership to bring “data, streaming, marketing and digital services [to]

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Q&A with Olympique Lyonnais’s David Banget

Digital Sport was afforded an opportunity to sit down with David Banget, Olympique Lyonnais’s Chief Digital Officer. Following several years as Technical Director for some pure players and as mentor for

Rangers partner with Eleven Sports Media to provide fans with stats and social media at Ibrox

So many advantages to watching sport have come from digital media that it almost seems like staying at home is the only way to miss nothing. Buying a ticket to

UEFA launch #WePlayStrong campaign to change ‘uncool’ image of football

Tomorrow evening sees the final of the Women’s Champions League from the Cardiff City Stadium, the City’s second stadium, smaller than the Millennium Stadium where the men’s final will be

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Ian Stafford, The London Sporting club and the missing link between the Digital and the Real

“Listen, you’ve gotta live!” Ian Stafford is a man who, in the words of Dan McLaren on the Digital Sport Podcast, ‘won’t be left wondering “what if i’d done that”

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Symbiotic relationships between sports teams and media outlets hint at bigger questions

Under new owners Liberty Media, Formula One has begun to embrace social media and digital progression much more than it ever has before. This season has seen the lifting of

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On July 5th, two forces combine as Digital Sport & Sportego bring you #FECBrighton

After the success of our solo events at Villa Park and Hotel Football in Manchester. We’ve now teamed up with Sportego, the organisers of the successful FECKK conference in Ireland, for #FECBrighton on 5th July. Read on for more details…

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How social media holds the key to turn Rugby into a truly global game

As World Rugby enters into a seven-year partnership with NBC in the US, it looks like we are embarking on an exciting time in the sport’s history. Rugby union may

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Why influencer football teams will change the face of football entertainment

This is a guest post by Jamie Searle, Director of Enterprise Partnerships at Brave Bison A new economy is emerging in football, capitalising on the huge volume of football online