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NBA’s foray into Facebook Live excites fans – but only in India

On Sunday, the Golden State Warriors beat the Sacramento Kings in the first regular-season NBA game to be streamed on Facebook Live. Although other pre-season and exhibition games have been

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Leading sportswear brands make a crucial distinction that makes everyone a potential customer

Maybe it’s just me, but watching Nike’s latest ad campaign ‘Time is Precious’ made me think about a new target audience for sports brands on social media. It created a

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PGA Tour & Twitter strike exclusive content deal

The PGA Tour has announced plans to stream free tournament coverage on Twitter, with over 70 hours of competition across 31 tournaments exclusive to the platform. “Streaming PGA Tour Live programming to

European Tour uses VR to bring unique experiences to golf fans

One of the things that sets golf apart from most other sports is the scenery and setting you can enjoy – either as a player or as a fan. There

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Interview with Chris Schlosser on how MLS has become fastest growing US sport on social + much more

The first podcast of 2017 is a great one with SVP for Digital at the MLS, Chris Schlosser the guest. He talks about he created his own job with a quite ballsy approach, wrote the first MLS digital strategy and how the MLS has become the fastest growing US sport on social since 2013.

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Nike targets our flabby social media habits in new ad campaign

2016 is over bar the shouting at New Year’s Eve parties, and 2017 is moving into position. Cue resolutions, poorly followed fitness regimens and diets abandoned by the end of

2017: The year Twitter brings internet live broadcasting to the main stream

2016 was the year when Twitter pushed the limits of its engagement with live sport. Ever since its inception, Twitter has been the one social network that lends itself perfectly

Live video could make the influencer landscape unrecognisable in the coming months

Last week, the Economist published a handy little chart to show just how much money social media influencers can make just by posting to their social channels. Quite a lot

Is Channel 5’s Australian cricket capture the start of a traditional broadcaster fightback?

It’s been a long time, but cricket has come back to free-to-air TV in the UK. Ever since Sky Sports bought the rights to the Ashes, British audiences have not

The world of sport shows how Facebook and Twitter are reaching a tipping point

It’s interesting how technology creates fads and how the further we go, often the further we look back. Sometimes we look back to a technology we discarded long ago as