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Interview: How Wimbledon has become one of the most digital events in sport

I was lucky enough to have the opportunity to speak with Alexandra Willis, Content and Communications Manager at the AELTC. She gave some great insights into what to expect at Wimbledon across digital including IBM Social Media Command Centre and ‘Hill Vs World’

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The RFU: Implementing A Data Driven Social Media Strategy

This week we’ve been lucky enough to catch up with The RFU’s Social Media Manager, Josh Ayto. He came into the Twickenham based governing body for rugby in the summer of last year. Since then he’s overseen a period of growth across all their channels and a change of strategy along the way.

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Live Blog – The Cornerstone Of The European Tour’s Digital Coverage

I caught up with the European Tour to chat golf, live blogging and digital strategy as they combine a blend of compelling editorial, up to the minute photographs and video clips, social media content, statistics and fan-interaction in one easy-to-digest, visually appealing stream.

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#weRtogether: QPR and Award-Winning Social Media

we’ve been lucky enough to catch up with social media award-winning football club QPR and the man who has driven them forward in the space. Adam Hulme is the Multi-Media Officer and this is the second time we’ve interviewed him.

Football League partners with ScribbleLive to launch club social media ‘Walls’

The Football League has been working furiously behind the scenes since the hire of experienced Digital Director Russell Scott in the summer of last year. He speaks exclusively to UKSN about their latest social media initiative.

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The ‘Social Shack’ and having fun with Vine: Interview with Tennis Australia’s Daniel Lattimer

Interview with Tennis Australia’s Social Media Coordinator Daniel Lattimer, chatting all things digital at the first Grand Slam tennis event of 2014.

Interview with QPR’s Multi-Media Manager, Adam Hulme

Over the coming months, Emma Vetriano will be getting to know the leaders in digital sport discussing all things social media. To kick things off, we have an interview with Adam Hulme, Multi-Media Manager at Queens Park Rangers.