Guest Article
Roland Garros is getting increasingly creative on its digital platforms
To celebrate the second Grand Slam of the season which kicked off on Sunday, Roland Garros has rolled out a collection of social and digital activations to immerse fans in
A guide to stadium technology at the 2016 EUROs Part Deux
In the second part of a two-part blog about UEFA EURO 2016, Marie Binet, Head of Insight at Stadia Solutions, looks at the role stadium connectivity will have in this
Dealing with social sabotage, the F1 World Champions’ way
The 2016 Russian Grand Prix brought a mixed bag of emotions for the MERCEDES AMG PETRONAS Formula One Team. The team managed to secure another 1-2 finish and picked up
A guide to stadium technology at the 2016 EUROs Part One
In the first of a two-part series, Marie Binet, Head of Insight at Stadia Solutions – and French football fan – runs a slide-rule over the stadium tech that fans
How close to the action is too close?
The perpetual ‘winner’ of the social media arms race will be the entity that can deliver information that people want, when and how people want it without breaching any visible
Juventus goes mad on social media following title win
After winning their fifth Serie A title in a row and the 34th in the club’s history, Juventus has taken to social media to celebrate. With the club often spoken
Why sports live streaming rights are so in-demand
Amazon’s announcement that it’s entering the live streaming industry comes as no particular surprise. The Seattle-based company were forced to show its hand well before Monday’s announcement after reportedly being
Searching for sport’s digital tipping points
Along with many others, I’ve been trying to interpret Twitter’s dive into acquiring NFL rights and work out what the other social media giants will do next in the live sport streaming arena because their actions will, without question, ultimately have a tsunami effect on the whole broadcast/digital/social model.
How sports teams and brands are using 360-degree video
In November 2015, Real Madrid was the first sports team in the world to use Facebook’s 360-degree video feature, taking fans on to the training pitch. Fast forward five months and
New Repucom report looks at eSports, Broadcast & Social Media
The internet has changed the world and it has had a profound impact on all aspects of sport, presenting new challenges and opening up previously unimaginable opportunities. Its role in
