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Harnessing the Power of Mobile to Provide the Ultimate Fan Experience

Gust article from David Johnson, Creative Director at Skylab. He talks about the opportunities mobile is creating with social media & sports, continuous Wi-Fi and the evolving world of online purchasing.

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Snapchat Hire Hints At Sporting Focus

TechCrunch reported last week that SnapChat have just agreed a deal with, Eric Toda, Nike’s Director of Digital, to come on board to help SnapChat develop further in sport.

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How will wearable technology impact social marketing for sports brands?

Where will wearables position in the social media marketing mix? We Play’s Saf Hossain offers his thoughts into what is going to be a massive market with Google Glass and the new Apple Watch leading the way into the mainstream

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Celebrity Social – How Can Brands Leverage a Celebrity’s Social Media Following?

Direct activation through sports stars allows a brand to capitalise on the now. Rawnet’s Joe Davine gives us his thoughts on brands leveraging celebrity’s social media followings

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Why Vine is becoming a nightmare for the Premier League

“Premier League set to clamp down on unofficial Vine videos of goals as they get tough on copyright laws” announced the Independent, who were amongst a number of leading publications to debate the issue. We knew it was coming. It had to. Rights holders weren’t just going to sit-by and let it happen

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A Timeline of Technology in Sport

With so many technologies being brought in and shipped out, this handy visualisation is a great way of keeping on top of these technological transfers

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4 Things We Learnt from the Glasgow 2014 Opening Ceremony

The 2014 Commonwealth Games kicked off on Wednesday night with 4,950 athletes, 2,000 performers, 71 Scottie dogs and 1 awkward baton. As always, Twitter users were not shy in voicing their opinions with over a quarter of a million tweets posted during the ceremony.

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The Hidden Value Of Vine

Guest post from Tom Kelk on the value of Vine and the introduction of the new ‘loop count’ to track the number of times your Vine’s are getting played.

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Some memorable moments from the most social World Cup ever!

It’s all over. The most connected World Cup. The most digital World Cup. The most social World Cup…ever. But with everyone from sponsors to sports stars, brands to broadcasters clambering over themselves to tap into the Brazilian buzz, what made you smile or share?

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888sport Deliver Knockout Blow on Social Media

Last Saturday saw the biggest British boxing fight in the post-war era, the rematch between Carl Froch and George Groves, with the IBF and WBA champion retaining his title with a devastating knockout in the 8th round. This was reflected on Twitter where the fight dominated the top trends and was driven by brands and fans including 888sport