Guest Article

The secret behind sports sponsorship management

Sponsorship spending is increasing year over year. As IEG recently pointed out, sponsorship is predicted to reach US $60 billion by the end of 2016 – the majority of which

Liberty Media will improve F1 but it’s a fresh viewpoint that really matters

The changing hands of Formula 1 in its recent sale to Liberty Media for $4.4 billion (£3.3billion) got us thinking… what do we really want to come out of this

Just how much is a YouTube influencer football league worth commercially?

Friday 2nd September will forever be remembered as the date that challenged the dominance of traditional football broadcasting. Wembley Stadium hosted Spencer FC’s battle with Joe Weller’s ‘Weller Wanderers’ – two teams made up of

Being first in sport social

It’s not easy being the first. An hour before kick-off in the changing room of my local team, everyone from the keeper to the third choice striker, was on their phone.

Delivering BBC Sport’s social media offer for the Rio Olympics

Rio 2016 was a truly digital Olympic Games, exceeding all the records set during London 2012. More than 68 million UK unique browsers visited the BBC Sport website to follow

Technology advancement brings rich rewards for sports industry

The inflation-busting deals being secured by sports rights owners around the world are showing us the unwavering value of live sports. Despite profound advances in technology and entertainment over recent

Data and Fan Engagement: The Symbiotic Relationship

Sports properties and the marketing/communications teams that are responsible for generating interest and engagement around their brands are always on an endless quest to capture the attention of fans.  

What can make traditional broadcasters relevant again?

Ok, ok, so the title may be a little harsh. But regardless of your viewpoint on the broadcaster/agency/digital platform paradigm, there’s no denying that traditional broadcasters are on a collision

Enhancing the fan experience the central theme at the World Stadium Congress 2016

The World Stadium Congress 2016 earlier this month in Doha was focused on the 2022 FIFA World Cup and how hosts Qatar can deliver the best ever live sporting event in terms

Shotglass Media’s Neil Smythe on The Football Republic and the buzz of Live Streaming

The Football Republic is a network of football channels created “by fans, for fans”. They create original content, host debates and Q&A’s and most recently, stream live shows with some