Guest Article
The secret behind sports sponsorship management
Sponsorship spending is increasing year over year. As IEG recently pointed out, sponsorship is predicted to reach US $60 billion by the end of 2016 – the majority of which
Just how much is a YouTube influencer football league worth commercially?
Friday 2nd September will forever be remembered as the date that challenged the dominance of traditional football broadcasting. Wembley Stadium hosted Spencer FC’s battle with Joe Weller’s ‘Weller Wanderers’ – two teams made up of
Technology advancement brings rich rewards for sports industry
The inflation-busting deals being secured by sports rights owners around the world are showing us the unwavering value of live sports. Despite profound advances in technology and entertainment over recent
Data and Fan Engagement: The Symbiotic Relationship
Sports properties and the marketing/communications teams that are responsible for generating interest and engagement around their brands are always on an endless quest to capture the attention of fans.
What can make traditional broadcasters relevant again?
Ok, ok, so the title may be a little harsh. But regardless of your viewpoint on the broadcaster/agency/digital platform paradigm, there’s no denying that traditional broadcasters are on a collision
Enhancing the fan experience the central theme at the World Stadium Congress 2016
The World Stadium Congress 2016 earlier this month in Doha was focused on the 2022 FIFA World Cup and how hosts Qatar can deliver the best ever live sporting event in terms