Guest Article
Why aren’t more sports teams using Facebook instant articles?
This is a guest post by Danis Roberts, Digital Content Manager at Harlequins. When scrolling through Facebook on your phone have you started to see that small lighting bolt icon appear
Leeds are the real United for Online Merchandise Conversion
This is a guest post, written by Lewis Holland, CEO of DiscountIF, a football merchandise promotions engine, converting fan engagement into online sales. The team at DiscountIF team have been
The #1 Source of Unrealized Revenue by Sports Teams Today
This is a guest post by Stefan Kollenberg, Director of Engagement at Brizi, who create Fan-Controlled cameras that overlay authentic branding on user-generated content. Great content has never been more
Pushing the boundaries: Social Media, MLS, and the rise of Snark
The following is a guest article from Richard Clarke, a sports digital consultant, who blogs at MrRichardClarke.com and tweets @MrRichardClarke. He ponders whether he is suffering from an acute attack of the frequency illusion* or “snark” is everywhere right now.
Time to get serious: In defence of football’s Fan Channels
This is a guest post by Neil Smythe, previously Head of Sport at Shotglass / Fremantle Media who gives his unique insight into the workings of football’s unofficial fan channels and
Social Media, Digital tech and football in the modern age
Guest article: Alex Fenton is a lecturer in digital business and award winning digital developer and trainer, running courses at MediaCityUK, University of Salford. Bandwagon jumpers, plastic fans, armchair supporters, glory
From engagement to affinity – do we need to stop worrying about views and likes?
We all want to be liked, right? Nowhere is this more true than on social media. The rules of marketing have been almost entirely re-written in the past decade, and
Should an athlete opt for a publicist or publisher?
Guest author Fiona Stones asks the question, Should an athlete opt for a publicist or publisher? A great long read.
How driving innovation has led to big savings on the Formula 1 circuit for broadcaster Sky
Formula 1 is one of the highest profile, most glamorous, and almost certainly the most technologically advanced sports. It’s also one of the most challenging live television productions to pull off,
Why it’s wrong to view sports fans as undemanding turnstyle fodder
Sports marketing is a hot topic these days. Both Euro 2016 and the Rio Olympics recently generated record amounts of sponsorship income. The Premier League is famously awash with cash.
