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How driving innovation has led to big savings on the Formula 1 circuit for broadcaster Sky

Formula 1 is one of the highest profile, most glamorous, and almost certainly the most technologically advanced sports. It’s also one of the most challenging live television productions to pull off,

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Why it’s wrong to view sports fans as undemanding turnstyle fodder

Sports marketing is a hot topic these days. Both Euro 2016 and the Rio Olympics recently generated record amounts of sponsorship income. The Premier League is famously awash with cash.

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The secret behind sports sponsorship management

Sponsorship spending is increasing year over year. As IEG recently pointed out, sponsorship is predicted to reach US $60 billion by the end of 2016 – the majority of which

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Liberty Media will improve F1 but it’s a fresh viewpoint that really matters

The changing hands of Formula 1 in its recent sale to Liberty Media for $4.4 billion (£3.3billion) got us thinking… what do we really want to come out of this

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Just how much is a YouTube influencer football league worth commercially?

Friday 2nd September will forever be remembered as the date that challenged the dominance of traditional football broadcasting. Wembley Stadium hosted Spencer FC’s battle with Joe Weller’s ‘Weller Wanderers’ – two teams made up of

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Being first in sport social

It’s not easy being the first. An hour before kick-off in the changing room of my local team, everyone from the keeper to the third choice striker, was on their phone.

Delivering BBC Sport’s social media offer for the Rio Olympics

Rio 2016 was a truly digital Olympic Games, exceeding all the records set during London 2012. More than 68 million UK unique browsers visited the BBC Sport website to follow

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Technology advancement brings rich rewards for sports industry

The inflation-busting deals being secured by sports rights owners around the world are showing us the unwavering value of live sports. Despite profound advances in technology and entertainment over recent

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Data and Fan Engagement: The Symbiotic Relationship

Sports properties and the marketing/communications teams that are responsible for generating interest and engagement around their brands are always on an endless quest to capture the attention of fans.  

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What can make traditional broadcasters relevant again?

Ok, ok, so the title may be a little harsh. But regardless of your viewpoint on the broadcaster/agency/digital platform paradigm, there’s no denying that traditional broadcasters are on a collision