Guest Article

Guest Article 0 Comments

How close to the action is too close?

The perpetual ‘winner’ of the social media arms race will be the entity that can deliver information that people want, when and how people want it without breaching any visible

Guest Article 0 Comments

Juventus goes mad on social media following title win

After winning their fifth Serie A title in a row and the 34th in the club’s history, Juventus has taken to social media to celebrate. With the club often spoken

Guest Article 0 Comments

Why sports live streaming rights are so in-demand

Amazon’s announcement that it’s entering the live streaming industry comes as no particular surprise. The Seattle-based company were forced to show its hand well before Monday’s announcement after reportedly being

Guest Article 0 Comments

Searching for sport’s digital tipping points

Along with many others, I’ve been trying to interpret Twitter’s dive into acquiring NFL rights and work out what the other social media giants will do next in the live sport streaming arena because their actions will, without question, ultimately have a tsunami effect on the whole broadcast/digital/social model.

Guest Article 0 Comments

How sports teams and brands are using 360-degree video

In November 2015, Real Madrid was the first sports team in the world to use Facebook’s 360-degree video feature, taking fans on to the training pitch. Fast forward five months and

Guest Article 0 Comments

New Repucom report looks at eSports, Broadcast & Social Media

The internet has changed the world and it has had a profound impact on all aspects of sport, presenting new challenges and opening up previously unimaginable opportunities. Its role in

Guest Article 0 Comments

Just when we thought Facebook changed the game, Twitter goes and actually does it

With all the buzz around Facebook’s live streaming service, we almost forgot about it’s relatively stagnating sibling Twitter. And it’s fair to say that before the big announcement on Tuesday

Guest Article 0 Comments

How are sports teams using Facebook’s live streaming service?

With Facebook’s live streaming service still very much in its infancy, sports teams and organisations are still configuring how best to use the platform. And they seem to be stuck

Guest Article 0 Comments

Contactless payment is needed at all sports events

‘The War on Cash’ in environments such as Sports Stadiums and Live Events is now a priority. In the majority of Stadiums, Arenas and ‘green-field’ sites cash is not just

Guest Article 0 Comments

Why Twitter is the go-to platform for sports lovers

Celebrating its 10th birthday, Twitter has, like every social media platform, experienced its highs and lows. And as the platform has been seen to plateau over the last 12 months,