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Data and Fan Engagement: The Symbiotic Relationship

Sports properties and the marketing/communications teams that are responsible for generating interest and engagement around their brands are always on an endless quest to capture the attention of fans.  

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What can make traditional broadcasters relevant again?

Ok, ok, so the title may be a little harsh. But regardless of your viewpoint on the broadcaster/agency/digital platform paradigm, there’s no denying that traditional broadcasters are on a collision

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Enhancing the fan experience the central theme at the World Stadium Congress 2016

The World Stadium Congress 2016 earlier this month in Doha was focused on the 2022 FIFA World Cup and how hosts Qatar can deliver the best ever live sporting event in terms

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Shotglass Media’s Neil Smythe on The Football Republic and the buzz of Live Streaming

The Football Republic is a network of football channels created “by fans, for fans”. They create original content, host debates and Q&A’s and most recently, stream live shows with some

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Roland Garros is getting increasingly creative on its digital platforms

To celebrate the second Grand Slam of the season which kicked off on Sunday, Roland Garros has rolled out a collection of social and digital activations to immerse fans in

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A guide to stadium technology at the 2016 EUROs Part Deux

In the second part of a two-part blog about UEFA EURO 2016, Marie Binet, Head of Insight at Stadia Solutions, looks at the role stadium connectivity will have in this

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Dealing with social sabotage, the F1 World Champions’ way

The 2016 Russian Grand Prix brought a mixed bag of emotions for the MERCEDES AMG PETRONAS Formula One Team. The team managed to secure another 1-2 finish and picked up

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A guide to stadium technology at the 2016 EUROs Part One

In the first of a two-part series, Marie Binet, Head of Insight at Stadia Solutions – and French football fan –  runs a slide-rule over the stadium tech that fans

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How close to the action is too close?

The perpetual ‘winner’ of the social media arms race will be the entity that can deliver information that people want, when and how people want it without breaching any visible

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Juventus goes mad on social media following title win

After winning their fifth Serie A title in a row and the 34th in the club’s history, Juventus has taken to social media to celebrate. With the club often spoken