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Being first in sport social

It’s not easy being the first. An hour before kick-off in the changing room of my local team, everyone from the keeper to the third choice striker, was on their phone.

Delivering BBC Sport’s social media offer for the Rio Olympics

Rio 2016 was a truly digital Olympic Games, exceeding all the records set during London 2012. More than 68 million UK unique browsers visited the BBC Sport website to follow

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Technology advancement brings rich rewards for sports industry

The inflation-busting deals being secured by sports rights owners around the world are showing us the unwavering value of live sports. Despite profound advances in technology and entertainment over recent

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Data and Fan Engagement: The Symbiotic Relationship

Sports properties and the marketing/communications teams that are responsible for generating interest and engagement around their brands are always on an endless quest to capture the attention of fans.  

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What can make traditional broadcasters relevant again?

Ok, ok, so the title may be a little harsh. But regardless of your viewpoint on the broadcaster/agency/digital platform paradigm, there’s no denying that traditional broadcasters are on a collision

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Enhancing the fan experience the central theme at the World Stadium Congress 2016

The World Stadium Congress 2016 earlier this month in Doha was focused on the 2022 FIFA World Cup and how hosts Qatar can deliver the best ever live sporting event in terms

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Shotglass Media’s Neil Smythe on The Football Republic and the buzz of Live Streaming

The Football Republic is a network of football channels created “by fans, for fans”. They create original content, host debates and Q&A’s and most recently, stream live shows with some

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Roland Garros is getting increasingly creative on its digital platforms

To celebrate the second Grand Slam of the season which kicked off on Sunday, Roland Garros has rolled out a collection of social and digital activations to immerse fans in

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A guide to stadium technology at the 2016 EUROs Part Deux

In the second part of a two-part blog about UEFA EURO 2016, Marie Binet, Head of Insight at Stadia Solutions, looks at the role stadium connectivity will have in this

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Dealing with social sabotage, the F1 World Champions’ way

The 2016 Russian Grand Prix brought a mixed bag of emotions for the MERCEDES AMG PETRONAS Formula One Team. The team managed to secure another 1-2 finish and picked up