Guest Article
Why brands need to recreate the natural link between fans and players
Fans and players have never been further apart – it’s up to brands to create access to the stars and play up their role as the natural link.
It’s Coming Home – the evolution of a movement as England reach the semis
Is it Coming Home? Richard Johnson analyses World Cup fever and how England fans have taken to the tournament on social media.
WordPress for Sport: A Word from the Wise
There are multiple reasons for sports websites to build their own bespoke CMS. But there are also some compelling reasons to use WordPress, too, as Jonathan McConnell from Sotic explains.
A golden opportunity for marketers: Why it’s time to get on board with esports
Momentum in esports is only going one way – and brands need to get on board before the train leaves the station.
Multilingual Websites for Sports Teams – Inspired or Insanity?
There are all sorts of pitfalls sports teams and leagues have to navigate when attempting to create multilingual websites to engage fans across the world.
Hot Topics: What makes Real Madrid so good is the key to success at Rangers
This week’s hot topics focuses on the role of leadership when striving for excellence and the matchday experience for younger fans.
The Social World Cup: From Russia with love (so hit like and subscribe)
Why this year’s World Cup is going to be the most mobile of all time – and how brands can make the most of it.
What we learned from the first Leeds United SportsTech Demo Day
Insights and summary from Leeds United’s recent Tech Demo Day at Elland Road from Benjamin Penkert from SportsTechX.
Leeds United badge: How to avoid falling foul of fan engagement
This is a guest post by Tom Dougherty, UX Director, Delete. In recent years, fan engagement has rapidly risen up the agenda for the business of modern sport. Providing the
How the Ulster Grand Prix leverages speed on social media
How the World’s Fastest Road Race is leveraging speed to create a social media buzz.
