Sports properties and the marketing/communications teams that are responsible for generating interest and engagement around their brands are always on an endless quest to capture the attention of fans.
Ok, ok, so the title may be a little harsh. But regardless of your viewpoint on the broadcaster/agency/digital platform paradigm, there’s no denying that traditional broadcasters are on a collision
The World Stadium Congress 2016 earlier this month in Doha was focused on the 2022 FIFA World Cup and how hosts Qatar can deliver the best ever live sporting event in terms
In the second part of a two-part blog about UEFA EURO 2016, Marie Binet, Head of Insight at Stadia Solutions, looks at the role stadium connectivity will have in this
In the first of a two-part series, Marie Binet, Head of Insight at Stadia Solutions – and French football fan – runs a slide-rule over the stadium tech that fans
The perpetual ‘winner’ of the social media arms race will be the entity that can deliver information that people want, when and how people want it without breaching any visible