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Interview with Mario Leo, RESULT Sports (pt.1)

As part of our buildup to #FECBrighton, the sports fan engagement conference run by Sportego.ie and Digitalsport.co taking place on 5 July, we talk social with Mario Leo, General Manager at RESULT Sports. Mario has worked with the likes of Juventus, Barcelona and Manchester City. Read Part I of our interview below with Part II to follow soon!

Why influencer football teams will change the face of football entertainment

This is a guest post by Jamie Searle, Director of Enterprise Partnerships at Brave Bison A new economy is emerging in football, capitalising on the huge volume of football online

Why aren’t more sports teams using Facebook instant articles?

This is a guest post by Danis Roberts, Digital Content Manager at Harlequins. When scrolling through Facebook on your phone have you started to see that small lighting bolt icon appear

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Leeds are the real United for Online Merchandise Conversion

This is a guest post, written by Lewis Holland, CEO of DiscountIF, a football merchandise promotions engine, converting fan engagement into online sales. The team at DiscountIF team have been

The #1 Source of Unrealized Revenue by Sports Teams Today

This is a guest post by Stefan Kollenberg, Director of Engagement at Brizi, who create Fan-Controlled cameras that overlay authentic branding on user-generated content. Great content has never been more

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Pushing the boundaries: Social Media, MLS, and the rise of Snark

The following is a guest article from Richard Clarke, a sports digital consultant, who blogs at MrRichardClarke.com and tweets @MrRichardClarke. He ponders whether he is suffering from an acute attack of the frequency illusion* or “snark” is everywhere right now.

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Time to get serious: In defence of football’s Fan Channels

This is a guest post by Neil Smythe, previously Head of Sport at Shotglass / Fremantle Media who gives his unique insight into the workings of football’s unofficial fan channels and

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Social Media, Digital tech and football in the modern age

Guest article: Alex Fenton is a lecturer in digital business and award winning digital developer and trainer, running courses at MediaCityUK, University of Salford. Bandwagon jumpers, plastic fans, armchair supporters, glory

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From engagement to affinity – do we need to stop worrying about views and likes?

We all want to be liked, right? Nowhere is this more true than on social media. The rules of marketing have been almost entirely re-written in the past decade, and

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Should an athlete opt for a publicist or publisher?

Guest author Fiona Stones asks the question, Should an athlete opt for a publicist or publisher? A great long read.