Guest Article

Mallory Group Launches White Paper on the ‘New Normal’ for Sports Rights Holders

Sport is proving to be one of the high-profile business casualties of the Covid-19 pandemic. However, its slow and structured return will be a key factor in life entering the

The seven essentials for achieving successful sports branding

By Daniela McVicker When it comes to sports, great branding is a must. Your brand influences how people see your company or team. It helps you to forge connections with

Live Chat: A New Social Experience in Sports

Article written by John S. Kim, CEO and co-founder of global API company SendBird Social media rose to prominence throughout the world due to its potential for connection. Social channels provided the

Underinvestment in Digital is Harming Revenue Growth in Elite Sports

By Adam Mussa With Australia’s two biggest leagues finished for 2019 I feel it’s time to look around at the changing marketing and sponsorship landscape within the sporting industry. The

Data reveals stadiums need to better manage rugby fans’ waiting times at bars to lift spectator’s experience

Two thirds of rugby fans claim queuing is the worst part of the game. The 2019 Rugby World Cup has kicked off and fans from across the globe will be

Putting on a show – Steve Elworthy on the delivery of this summer’s Cricket World Cup

The Cricket World Cup is a logistical challenge for England 2019. Hear from the man who’s running the show.

Stars of women’s sport have huge potential for brands – stop overlooking them!

Working with female athletes isn’t just about being part of a shift in mindsets – it makes perfect business sense too.

Not the time for posts: What do players do on social media when results go wrong?

When results go wrong on the pitch, what should players be posting off it? Atheer Al-Salim of Ear to the Ground investigates.

AZ Alkmaar turns annual membership decline around in just one summer

Using data to create a fan-centric in-stadium, AZ Alkmaar turned around listing season ticket renewals in just one season.

Why GDPR law presented sport with a great chance to promote brand loyalty

GDPR law shouldn’t be seen as an obstacle for sports teams – it’s really a chance to ensure their audience is as engaged as possible.