Guest author Fiona Stones asks the question, Should an athlete opt for a publicist or publisher? A great long read.
Formula 1 is one of the highest profile, most glamorous, and almost certainly the most technologically advanced sports. It’s also one of the most challenging live television productions to pull off,
Sports marketing is a hot topic these days. Both Euro 2016 and the Rio Olympics recently generated record amounts of sponsorship income. The Premier League is famously awash with cash.
Sponsorship spending is increasing year over year. As IEG recently pointed out, sponsorship is predicted to reach US $60 billion by the end of 2016 – the majority of which
Friday 2nd September will forever be remembered as the date that challenged the dominance of traditional football broadcasting. Wembley Stadium hosted Spencer FC’s battle with Joe Weller’s ‘Weller Wanderers’ – two teams made up of
The inflation-busting deals being secured by sports rights owners around the world are showing us the unwavering value of live sports. Despite profound advances in technology and entertainment over recent