This is a guest post, written by Lewis Holland, CEO of DiscountIF, a football merchandise promotions engine, converting fan engagement into online sales. The team at DiscountIF team have been
This is a guest post by Stefan Kollenberg, Director of Engagement at Brizi, who create Fan-Controlled cameras that overlay authentic branding on user-generated content. Great content has never been more
The following is a guest article from Richard Clarke, a sports digital consultant, who blogs at MrRichardClarke.com and tweets @MrRichardClarke. He ponders whether he is suffering from an acute attack of the frequency illusion* or “snark” is everywhere right now.
This is a guest post by Neil Smythe, previously Head of Sport at Shotglass / Fremantle Media who gives his unique insight into the workings of football’s unofficial fan channels and
Guest author Fiona Stones asks the question, Should an athlete opt for a publicist or publisher? A great long read.
Formula 1 is one of the highest profile, most glamorous, and almost certainly the most technologically advanced sports. It’s also one of the most challenging live television productions to pull off,
Sports marketing is a hot topic these days. Both Euro 2016 and the Rio Olympics recently generated record amounts of sponsorship income. The Premier League is famously awash with cash.
Sponsorship spending is increasing year over year. As IEG recently pointed out, sponsorship is predicted to reach US $60 billion by the end of 2016 – the majority of which