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The Definitive list of eSports in Sports Organisations

One of speakers at #FECbrighton, Mario Leo of RESULT Sports, has released a new study looking at sports organisations and those involved with eSports. You can see the current list here…

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Virtual Worlds in Australian Sport

No longer a pipe dream of years gone by, AR and VR is at our fingertips, and sport is an industry that is seeing some of the biggest uptake. Brisbane Heat’s Pete Lock gives us an Australian perspective.

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Jeramie McPeek: What Sports Clubs Should Be Doing On Social Media

On July 5th in Brighton’s stunning AMEX stadium, Digital Sport and Sportego combine forces to produce Fan Engagement Conference Brighton or FECBrighton for short. Featuring world leaders in Fan Engagement,

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Interview with Mario Leo, RESULT Sports (pt.1)

As part of our buildup to #FECBrighton, the sports fan engagement conference run by Sportego.ie and Digitalsport.co taking place on 5 July, we talk social with Mario Leo, General Manager at RESULT Sports. Mario has worked with the likes of Juventus, Barcelona and Manchester City. Read Part I of our interview below with Part II to follow soon!

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Why influencer football teams will change the face of football entertainment

This is a guest post by Jamie Searle, Director of Enterprise Partnerships at Brave Bison A new economy is emerging in football, capitalising on the huge volume of football online

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Why aren’t more sports teams using Facebook instant articles?

This is a guest post by Danis Roberts, Digital Content Manager at Harlequins. When scrolling through Facebook on your phone have you started to see that small lighting bolt icon appear

Leeds are the real United for Online Merchandise Conversion

This is a guest post, written by Lewis Holland, CEO of DiscountIF, a football merchandise promotions engine, converting fan engagement into online sales. The team at DiscountIF team have been

The #1 Source of Unrealized Revenue by Sports Teams Today

This is a guest post by Stefan Kollenberg, Director of Engagement at Brizi, who create Fan-Controlled cameras that overlay authentic branding on user-generated content. Great content has never been more

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Pushing the boundaries: Social Media, MLS, and the rise of Snark

The following is a guest article from Richard Clarke, a sports digital consultant, who blogs at MrRichardClarke.com and tweets @MrRichardClarke. He ponders whether he is suffering from an acute attack of the frequency illusion* or “snark” is everywhere right now.

Time to get serious: In defence of football’s Fan Channels

This is a guest post by Neil Smythe, previously Head of Sport at Shotglass / Fremantle Media who gives his unique insight into the workings of football’s unofficial fan channels and