Guest Article

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Pushing the boundaries: Social Media, MLS, and the rise of Snark

The following is a guest article from Richard Clarke, a sports digital consultant, who blogs at MrRichardClarke.com and tweets @MrRichardClarke. He ponders whether he is suffering from an acute attack of the frequency illusion* or “snark” is everywhere right now.

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Time to get serious: In defence of football’s Fan Channels

This is a guest post by Neil Smythe, previously Head of Sport at Shotglass / Fremantle Media who gives his unique insight into the workings of football’s unofficial fan channels and

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Social Media, Digital tech and football in the modern age

Guest article: Alex Fenton is a lecturer in digital business and award winning digital developer and trainer, running courses at MediaCityUK, University of Salford. Bandwagon jumpers, plastic fans, armchair supporters, glory

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From engagement to affinity – do we need to stop worrying about views and likes?

We all want to be liked, right? Nowhere is this more true than on social media. The rules of marketing have been almost entirely re-written in the past decade, and

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Should an athlete opt for a publicist or publisher?

Guest author Fiona Stones asks the question, Should an athlete opt for a publicist or publisher? A great long read.

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How driving innovation has led to big savings on the Formula 1 circuit for broadcaster Sky

Formula 1 is one of the highest profile, most glamorous, and almost certainly the most technologically advanced sports. It’s also one of the most challenging live television productions to pull off,

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Why it’s wrong to view sports fans as undemanding turnstyle fodder

Sports marketing is a hot topic these days. Both Euro 2016 and the Rio Olympics recently generated record amounts of sponsorship income. The Premier League is famously awash with cash.

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The secret behind sports sponsorship management

Sponsorship spending is increasing year over year. As IEG recently pointed out, sponsorship is predicted to reach US $60 billion by the end of 2016 – the majority of which

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Liberty Media will improve F1 but it’s a fresh viewpoint that really matters

The changing hands of Formula 1 in its recent sale to Liberty Media for $4.4 billion (£3.3billion) got us thinking… what do we really want to come out of this

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Just how much is a YouTube influencer football league worth commercially?

Friday 2nd September will forever be remembered as the date that challenged the dominance of traditional football broadcasting. Wembley Stadium hosted Spencer FC’s battle with Joe Weller’s ‘Weller Wanderers’ – two teams made up of