Betfair helping fans to pick a Grand National winner with Equinder

It’s always difficult to back the right horse… BETFAIR has taken inspiration from dating phenomenon Tinder, to help find the perfect ride

Online betting company, Betfair, has launched ‘Equinder’ for those in need of a helping hand in selecting the ultimate Mare or Gelding for the Grand National, there’s even a chance for the fan of the more mature partner.

In a further move to provide people with an innovative experience of betting on major sporting moments, Betfair has created a web-based mobile app that brings the positivity around online dating to the heart of the Grand National.

Rather than randomly selecting your Grand National runner or simply backing the favourite, Betfair allows users to enter details, including their favoured football team and uses a cross matching algorithm that pairs them with the most relevant horse in the big race. People then have the option to swipe right or left, accepting or rejecting their match before being given the opportunity to place a bet.

As people find ever more strange ways of selecting a horse for the famous steeple chase, Betfair has found a way to encapsulate the fun and excitement of the Grand National into an easy to use social platform that ensures every horse can find its perfect partner.

Betfair has even created a secret profile on Tinder offering free bets to those who stumble across the ‘Betfair horse’ as it journeys up to Aintree. Users that stumble across the correct profile will be sent a set of instructions to receive a free bet. This way even the loneliest soul could end up a winner.

“At Betfair, we consistently endeavour to create innovative and thrilling betting experiences for our customers, as well as attracting new users, and what better way to help people select their horse for the Grand National than creating a new Tinder style web app. We’ve seen how easy it is for people to find a stallion or a filly online, so we wanted to bring the same sense of fun and ease to the National.” – Harry Phillips, Consumer PR Manager

www.equinder.com

 

 

About author

Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

You might also like

SPORTEL 2021: Day One Recap

This year’s prestigious SPORTEL convention kicked off in sunny Monaco today, welcoming a host of familiar faces as well as plenty of new ones. Doors opened at 8:30am with businesses

Six Founding Riders Set To Bring The Vision Of The UCI Track Champions League To Life

Olympic Champions, UCI World Champions and World Record holders join the new track cycling competition debuting in November 2021 The UCI Track Champions League is delighted to announce that six

Sports related spending to soar this summer as pre-pandemic life resumes

New insights from eBay Ads UK reveal the potential for brands to engage with an excited but nervous nation as sports events get back on track  As pubs and indoor