Posts From Ben Barker

Ben Barker
Ben Barker 1 posts

Ben is Director of Sport at Monterosa, the fan interaction technology company. He is working with brands and rightsholders to pioneer how interactive products can be used to build richer experience for fans, in doing so adding value to their enjoyment of their passions and enabling greater value to be created. Ben is passionate about how interactive products can enhance brand communications through real-time interaction on any device, anywhere.

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From engagement to affinity – do we need to stop worrying about views and likes?

We all want to be liked, right? Nowhere is this more true than on social media. The rules of marketing have been almost entirely re-written in the past decade, and