Posts From Ed Hartigan
Thoughts on Social CRM
Most businesses are familiar with CRM (Customer Relationship Management) systems and will be using them in one form or another to give them insights on their customers, their purchasing and contact preferences and helping them maintain the relationship
3 Boxing Lessons For Social Media
The one thing I have always loved about boxing training is the inspirational quotes which are invariably scrawled on the walls and l think some of them can be applied to a social business. See what you think of these three I’ve picked out
How You Can Scale Your Social Media Program
If you are successful company then you will have more customers than staff. Social media in its purest form should facilitate people to people communications and that means talking to your customers on a regular basis, so you don’t need a degree in mathematics to work out the disparity!
5 Reasons A Business Should Not Use Social Media
The social media echo chamber is noisy at the moment and some companies have done their brand more harm than good by getting into it when they shouldn’t have
Lessons from Social Media & Sport Summit (by Ed Hartigan)
Looking at the case studies at #smsslondon from the teams, Liverpool FC and Lotus F1, it was evident that some basic business rules had been applied that other organizations could certainly learn from when starting out in social media.
Ambush Marketing or Good Integrated Marketing?
The World Cup in South Africa has dominated the airwaves (social and traditional) for the past month and much of the recent conversation has been around the ‘ambush marketing’ tactics we have seen from non official sponsors like Nike and Pepsi and how they stole a march on their official sponsor competitors, Adidas and Coca-Cola.
5 Barriers to Successful Social Media Adoption
Last week I spoke at the social media and sports summit in Nottingham organized by the UK Sports Network. The name of the half day conference was ‘Breaking down the barriers’ as many in the UK sports industry are still tentatively feeling their way into social media
5 Best Practices for Sports Teams in Social Media
Each day, more and more sports teams, organizations and athletes are launching social media programs, joining social networks and starting to jump on the social media bandwagon. The reasons are obvious – Their fans have shifted their media habits towards social platforms over official websites and want greater interaction with their team.
UFC = Ultimately Fan Centric
UFC president, Dana White turned to grass roots, word of mouth and social media to harness a following for his organization and made MMA the fastest growing sport in the World.
You don’t need to put your customers in a ‘headlock’
A guy walks into a bar and spots an attractive girl. He walks up to her and asks if he can buy her a drink. She says “sure, that would be lovely”. Here’s what happens next…
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