Posts From Daniel McLaren
Blogging: Specialism is Key to Growth
This is something I am writing about from my own experience and have wanted to share for a while (some of you have probably already heard me talk about this). It is a personal account and one that I hope shows you what can happen and an example to go along with the overall thoughts.
Indesit to Launch Football Social Media Campaign
Indesit has appointed We Are Social to manage its global social media activity for its sponsorship of four European teams, including Arsenal and AC Milan.
Creating Great Online Content: Novak Djokovic impersonates Maria Sharapova!
By producing a really funny, sharable video and associating with it is a great way for a brand to use the digital space and change the way people (consumers) perceive it. This is one ways brands should be using the digital space should be for.
Guide to Facebook EdgeRank and Insights – what you need to know and why
My recent days have been filled with Facebook Insights….an exciting life I lead you can see! The interesting part from my perspective has been to look beyond the fans counts and see what is really happening on pages
Budweiser to Show Opening FA Cup game live on Facebook
Budweiser have announced that they are going to kick off their sponsorship of the FA Cup by broadcasting the opening game on their Facebook page!
The Dangers of Not Manning Social Media 24/7
This weekend saw a customer complaint go from being an issue for the company and that individual to a full blown PR issue thanks to the Facebook community. It highlighted the issue of how people treat social media outide of normal working times.
Social Media: A World Without Numbers
Social Media efforts are measured in terms of how many fans you have, or gain in a certain period of time, the number of comments made on a post and number of ‘likes’ made. Is this right way or are we too obsessed with the numbers?
Mercedes Provides RFID Facebook Checkins at PGA Championship
Mercedes-Benz has set up 10 kiosks at the PGA Championship in Atlanta. Some 25,000 people have also been given VIP passes with RFID chips embedded in them.
Twitter List: English Premier League Clubs (Official Accounts)
After the post at the start of this week with all the Championship clubs we have here in England (and Wales) it was inevitable that I would do the same for the English Premier League.
Women’s Beach Volleyballers sign deal to display QR code on their rears!
In a sponsorship first, I’m pretty sure I’m safe in saying that, we will see the much loved QR code being used on an athlete. Top British players Zara Dampney and Shauna Mullin have agreed to a lucrative test sponsorship with Betfair where they will be displaying a QR code on their much pictured backsides!
