Posts From Daniel McLaren

Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

Facebook Timeline, EPL stats, Football Bingo, David Villa and of course Man City

This week has been a bit quieter in the world of social media and sport but there have still been some interesting developments. Here is my look at the week just past and what has caught the eye. Enjoy.

We Are Social to sponsor UKSN Christmas Drinks

Event news with Christmas drinks on Monday 12th Dec and developments on a social media event in Feb next year. Check the article for more info…

Twitter brand pages, Madrid v Barca, Facebook, Big Shaq and more from MCFC

This weeks #DigiSport mash-up has brought together a whole host of great stories from the last few days. With the seasons first El Classico coming up this weekend and Shaq O’Neill giving an insight into his social media plans its been all go

Messi launches new clothing range on own Facebook Fan Page

This evening saw the first launch of the new adidas [client] Leo Messi ‘signature range for kids’ via his massively popular Facebook page

Mash-Up: Fan Designed Kits, Sponsorship, iPad for Olympics App and Shaq’s Social Media ‘Guru’

Here’s a look at the weeks digital sports news with some interesting articles on Shaquille O’Neill, how sponsorship can benefit from social media and a look at the Top 3 Trends to watch out for in 2012. Enjoy this weeks mash-up!

adidas use augmented reality to help launch new Scotland kit

In a similar move that Mindshare used when coming up with a new way to help people interact with the Lynx ‘Angel’, adidas UK used the same technology to help fans get closer to their Scotland heroes.

The MCFC Match Day Experience: a Social Media Experiment

This is a post by Manchester City’s Head of Digital, Richard Ayers taken from the club blog www.mcfcgeeks.co.uk talking about the role digital can play in the fans match day experience

Social Media & Sport – Christmas Party! (well drinks anyway)

To help bring the festive season in with a #DigiSport bang there is going to be a get together in central London on Monday 12th December. Drop me an email at daniel@theuksportsnetwork.com to reserve your spot

QR codes, Twitter transfer suggestions, Endzone Hashtags and much more

Welcome to the first of a new weekly feature. There is only so much you can write about on one site and there are many out there doing a great job in breaking the latest happenings in the world of #DigSport. Here is a mashup of the ones that have caught the eye in this last week

9 steps to a successful influencer outreach programme

Here I look at how a club, governing body or brand can set up a successful influencer outreach programme with 9 key areas to concentrate on.