Posts From Daniel McLaren

Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

FA Women’s Super League Launch their Digital Ambassadors Programme

Fans of the FA Women’s Super League are to be given a unique insight into the lives of their favourite players with the launch of the new FA WSL digital player ambassador programme.

5 reasons Liverpool FC was voted best sports team on Twitter at Shorty Awards

Liverpool Football Club’s official Twitter feed @LFC has been voted the world’s best by a sports team at the Shorty Awards in the USA. Here’s a look at what they do well on Twitter and why they deserved it…

FIFA launches YouTube Channel

FIFA today debuts on the video-sharing platform YouTube (www.youtube.com/fifatv) to make the world football federation’s rich audiovisual content more accessible to fans.

Liverpool first Premier League club on Pinterest

Liverpool have followed the likes of AS Roma onto Pinterest and become the first Premier League club to do so. We took a look at the site and explore more about their offering

Arsenal advises young players on use of social media

Insight about what happens at Arsenal when it comes to social media tutoring for young players from communication director Mark Gonnella

#ArsenalLive

@Arsenal twitter account has been used today as take part in a live ‘Twitter Takeover’. They have been encouraging fans to tweet their questions to the players using the hashtag and then the players answer the best ones.

#askpatrick livestreamed on Twitter

Man City pulled off another coup by being the first club to try out the new Twitter brand page function of being able to run a livestream through their page, and pinning that tweet as well.

Liverpool’s zen Tumblr blog

With the odd exception, less is more when it comes to social media initiatives. The simpler you can make them more likely people are to engage, it’s why I’ve never been a fan of Facebook apps – permissions tend to get in the way of engagement.

Social Media & Sport – the importance of interacting with, not just talking at fans

Following on the from the success of his last article here on UKSN, Iain Taker takes a look at how sports bodies and clubs interact with the public through digital media

Macheda latest player fined for Twitter outburst – what is the solution?

If you’ve read this blog for any length of time you will know that this is certainly not the first time a player has got into trouble on Twitter. For the last 3 years there have been regular instances of this happening. So what is the answer?