Posts From Chris McMullan

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Jeramie McPeek: What Sports Clubs Should Be Doing On Social Media

On July 5th in Brighton’s stunning AMEX stadium, Digital Sport and Sportego combine forces to produce Fan Engagement Conference Brighton or FECBrighton for short. Featuring world leaders in Fan Engagement,

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Sunderland hit all the right notes with kit launch: Q and A with Head of Digital Stuart Vose

Last season, Sunderland AFC’s 10-year stay in the Premier League finally came to an end, and coming to terms with that reality is never an easy thing, both for fans

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PSV Eindhoven and Sunderland bring kit launches back to the fans

In the intervening period between two football seasons, a busy summer takes place. New signings and other preparations for the season ahead have to happen, and new kits are launched,

Wimbledon launch campaign in an attempt to marry tradition with modernity

It’s June and the sun is shining, strawberries are in season, and we’ve just watched Rafael Nadal lift a trophy aloft on a clay court. Some things never change. And

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Could the Premier League ever ditch broadcasters and stream live games itself?

When the Premier League comes to negotiate price with broadcasters for the next TV rights cycle, it will do so on the back of some concerning numbers. And this at

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Ball Street’s summer YouTuber cup shows the value of sponsorship over advertising

You may know Ball Street as a football YouTube channel, but their place in the fan-led football media is a leading one. Over the last few years, fan content has

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Formula One to launch new OTT service to bring fans more digital content

When Liberty Media bought Formula One a few months ago, the sport was falling behind massively when it came to digital output. It wasn’t for lack of will on the

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Arsenal’s social media on point as they manage to make something out of nothing

Arsenal announced the signing of the Bosnian defender Sead Kolasinac in a deal we all knew was coming: the former Schalke 04 player was out of contract and set to

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Adidas partner with Chinese government to teach children football skills

Adidas have partnered with China’s Ministry of Education and TV channel China Education Television to teach footballing skills to Chinese children. 365 three-minute videos will be produced and aimed at

European handball teams up with Sportradar to bring data and video to fans

Sportradar and the marketing arm and subsidiary of the European Handball Federation, EHF Marketing GmbH, have agreed a new long-term partnership to bring “data, streaming, marketing and digital services [to]