Posts From Chris McMullan
Esports: FIFA 18 eWorld Cup final will take place in London
EA Sports and FIFA announce that the 2018 eWorld Cup will take place in London.
Social media is a blessing and a curse for Liverpool’s tearful scapegoat
Liverpool’s Champions League final heartbreak showed up the blessing and the curse of social media on an unforgiving night.
Play-off Prep: Aston Villa and Fulham mirror each other’s Twitter build-up strategy
Aston Villa and Fulham build up to the play-off final with a similar Twitter strategy.
Covering the party: Liverpool’s social media accounts build up to another epic final
Liverpool’s social media channels build up to their biggest match of the season.
How the Champions League Twitter account adds value for sponsors
As the build-up to the Champions League final ratchets up, it’s the perfect time for the official account to add value for its sponsors.
How the European Tour is using digital media to shake up golf
Innovating with new formats and using social media to its fullest extent, the European Tour’s recent award-winning performance shows golf is perfectly suited to the digital world.
Hot Topics: Champions League build-up time and Cricket’s existential crisis
This week’s Hot Topics blog takes a look at how the long build up to the Champions League final and the World Cup is coupled with fast reaction to the game. And cricket’s existential crisis is the same problem every other sport has.
Wolfsburg and Lyon show football will do the talking at Women’s Champions League final
The Women’s Champions League final takes place on Thursday night – this time, the football will speak for itself.
Arsenal’s Emery announcement hints at a change in club mood
The announcement of Emery is different to the jovial and content-rich reaction to the recent Europa League semi-final draw.
Event of the season: F1 and its teams get ready for glamour of Monaco
The glitz and glamour of Monaco is upon us again. There are stunning images, idyllic videos and salubrious surroundings all over Formula One Twitter. Oh, and some build-up to the actual sport, too!
