Posts From Chris McMullan

Chris McMullan
Chris McMullan 232 posts

Chris is a sports journalist and a regular contributor to Digital Sport - follow him on Twitter @CJMcMullan91

San Francisco Giants show just how important embracing technology is

One of the challenges that the modern world presents for sports teams is the evolution of technology. Technological advances have led to greater choice in everyday life as well as

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Barcelona the most valuable team on social media – but are we measuring the right thing?

How do you measure value on social media? And how do you measure success? The definition changes depending on who you are. If you’re a sports team, engaging with your

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Adidas boast unrivalled social media engagement this summer – but is it a success?

It’s been a huge summer of sport so far, and there’s plenty more where that came from. With Euro 2016, Wimbledon, the Copa America and just the usual, generalised hype

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Meet Fieldoo – the social network for footballers and clubs

Do you ever wonder just how muddy the waters of the world of football transfers are? Every summer and every January, thousands of players move between football clubs all over

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How social media enhanced Wimbledon 2016

Even if you’re not into sport, the chances are you’ve been spending your summer keeping up to date with major sporting events like Wimbledon or Euro 2016. You had no

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BT and EE team up to offer customers 6 months of sport free of charge

If you’re a customer of mobile phone service provider EE, you’ll soon be able to take advantage of six months free access to BT Sport, after BT’s takeover of the

What the future looks like: drones will hone your tennis game

Wimbledon is over and, with Andy Murray winning his nation’s biggest tennis event, millions across the country will be keen to emulate their homegrown hero over the next few weeks

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Sports stadiums must embrace technology to bring fans new experiences

Television coverage of sporting events has reached a zenith. Everything is televised, and the very biggest events are covered from every angle. Every camera angle, every analytical angle and across

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The Open embraces video for on-course spectators and broadcasters alike

One of the world’s oldest sporting events takes place next week as the 145th Open Championship tees off at Royal Troon. It will, as always, be beamed around the world

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Is Formula One failing to capitalise on social media exposure?

Major sporting events are obvious money-spinners. From the revenue created by spectators who fork out their wages in order to watch, to big-money advertising and corporate sponsorships, every sport is