Posts From Chris McMullan
Wimbledon: The Emporer’s new clothes show the power of branding
Roger Federer signs with Uniqlo – and the announcement shows the power of branding is still alive and well.
Another coup for Facebook as it buys up rights to Champions League games in Brazil
The speculation and innuendo around live-streaming giants knocking traditional broadcasters off their perch when it comes to snapping up rights to the world’s biggest sporting events is unending. It is
Wimbledon and IBM will use AI to deliver highlights packages at The Championships
AI technology from IBM will make it easier to bring highlights packages to tens of millions of fans around the world.
NFL rumours hint that Amazon want to be more than a Premier League broadcaster
Amazon is extending its reach in sport, but recent mumblings around the NFL might show that the plan is to be more than just a broadcaster.
Why podcasts are taking over World Cup 2018
The World Cup always sees a technology break through into the mainstream. This tournament might be the rise of the podcast.
NFL UK has a big week on Twitter as stars come to town
It was a big week for the NFL in the UK as big stars came to London.
Instagram launches IGTV – how will sport react to the change?
Instagram has announced the launch of IGTV and the arrival of long-form video content on the platform – how will this affect sport?
England v Tunisia viewing figures show how important live streaming is becoming
England’s opening group game drew a serious audience on the BBC. And iPlayer requests shows why providing a choice of viewing methods is so important.
England’s players fall well behind World Cup rivals on social media
England’s World Cup team lags behind its rivals when it comes to social media prowess.
