Posts From Chris McMullan
Chelsea FC launch their new club app, the 5th Stand
Chelsea launch a new app to give fans behind the scenes content and overseas fans a chance to find like-minded people.
Transfer announcement videos – the summer window so far
Last summer’s craziness has given way to a more understated approach this time around.
Ensuring the Gabba keeps its name would be sports naming rights done properly
Naming rights can be a sore topic in sport, but being sensitive can offer brands the greatest benefits.
Candid shots of celebrating Didier Deschamps shows why the internet loves reaction videos
The France manager’s reaction to his team’s goals against Croatia are a purer form of a craze that’s taken over the internet.
AS Roma are the first Serie A club to broadcast a game live on Twitter
There was a social media first this weekend as Roma streamed their own pre-season friendly live on Twitter.
Biggest club teams weren’t to be outdone as they tweeted the World Cup final
France and Croatia played out the World Cup final, but the club teams were never far away from the action.
Signing Cristiano Ronaldo From Real Madrid signing helps Juventus beat the Twitter Cull
After the Twitter Cull, did football clubs and players lose many followers?
Whatever happens in the World Cup final, Nike can already claim victory
On Sunday, for the first time ever the World Cup final will take place between two teams wearing Nike kits.
Eleven Sports secures UK rights to Serie A to go alongside their La Liga coverage
Eleven Sports strikes another huge blow, securing exclusive UK Serie A rights for the next three seasons.
England’s modest heroes give brands their biggest lesson of the World Cup
England’s modest but genuine stars show why brands need to look past social media reach when selecting players to partner with.
