Posts From Chris McMullan
Cristiano Ronaldo teams up with DAZN – and the benefit is mutual
Cristiano Ronaldo’s new gig as a DAZN ambassador is proof that live-streaming is changing the game – even for the players.
Chelsea v Arsenal shows Premier League action still draws eyeballs
Data from IQUII Sport shows which Premier League football clubs had the best weekend on Twitter during the second matchday.
La Liga aims to use its agility to upset the Premier League juggernaut
La Liga’s newest innovations are the league’s latest attempt at toppling the Premier League and attaining world domination.
Adidas and Twitter team up to stream high school American Football
Sportswear brands aren’t usually involved in live-streaming content – but could this be the start of brand engagement with the broadcasting side of things?
Bringing competitive La Liga games to the USA will have a huge effect on the Premier League
Moving La Liga games to the USA is a massive step, but what does it mean for other leagues.
Bayern Munich launch new AR app giving more benefits to fans in the stadium
Bayern Munich’s new AR app will give fans even more reason to watch games in the stadium instead of on the TV.
Digital Sport London: The importance of Influencer Marketing in a changing world
Brands and influencers have worked together for years, but in a changing world where trust is becoming paramount, how can we ensure that they can continue to work together to everyone’s benefit?
Manchester City’s Amazon documentary shows clubs needn’t fear giving away access
It was sheer dumb luck that Amazon caught one of the most impressive seasons in history, but Manchester City’s willingness to give them the access shows clubs don’t have to be fearful of outside publishers.
How Manchester City v Arsenal thrust social media front and centre
Arsenal v Manchester City was the biggest match of the weekend – and it thrust social media into the spotlight afterwards.
Man United and Wolves made the biggest splash as the Premier League returned to Twitter
The Premier League is back – but according to the numbers, who had the best weekend on social media?
