Posts From Chris McMullan

New Sport Tech Hub aims to put London at the centre of Fit Tech innovation

Sport Tech Hub, London’s first incubator programme dedicated wholly to innovation in SportTech, has opened its start-up application process as part of a drive to put London at the heart

Twitter madness: AS Roma’ Head of Digital Paul Rogers on Southampton inspired video

In one week, the football transfer window will, as is tradition, slam shut. And for anyone who has been following the incessant rumours and pious outrage at drunken-sailor-spending and unsettled

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The recent success within Women’s Sport is only the tip of the iceberg

With the sustained investment, effort and success within women’s sport over recent years we want to understand more about the thoughts of the sports industry and community – what has

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Matchday lineup announcements: A goldmine of value for both sponsors and clubs?

As consumer insights company Nielsen pointed out last week, football clubs produce quite a lot of content for their fans to consume. Especially on social media, this is the sort

Weekly Wrap: Goals, Sports Entertainment and more live sport on Twitter

Twitter’s recent moves to add as much live sport to their platform as possible took an interesting turn this weekend with the arrival of BT Sport’s Score programme, streamed live

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Sports podcasts are now everywhere – but we really shouldn’t be surprised

The proliferation of podcasts over the last few years has been massive, so much so that there are too many to listen to and, now that subscriptions have become a

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West Ham transfer coup might show a new way of buying followers

Over the past few weeks, much has been made about football transfers and the digital numbers behind them. Neymar’s transfer to Paris Saint-Germain will see the Parisian club cash in

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Premier League clubs to find new ways of increasing their sponsorship incomes on digital media

As the Premier League returned to the TV screens of football fans around the world last weekend, it also returned to their smartphone screens, too. For plenty of fans, following

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Facebook, sports chat, and a new wave of chat show content

It’s been clear for some time that Facebook is doing all that it can to get into the live-streaming game when it comes to sport. Not everyone is a sports

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Arsenal’s clear summer planning pays dividends for fans

The weekend saw the Premier League return after its summer hiatus, and after two months of transfer announcements and club social media accounts attempting to fill the void, the big