Posts From Chris McMullan

Chris McMullan
Chris McMullan 116 posts

Chris is a sports journalist and a regular contributor to Digital Sport - follow him on Twitter @CJMcMullan91

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How long before the Premier League’s global bubble bursts?

What happens when the Premier League bubble bursts? It’s not the most technical or skillful league in the world, and if you look at league tables all over Europe’s top

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Man United and Twitter update their relationship status

The headlines read ‘Paul Pogba becomes the first player to have his own Twitter emoji’. That was Friday afternoon, when the news broke, and indeed on Saturday morning, in the

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Brandtix and 90/24 Sports to help athletes harness the power of social

Brandtix, the world’s first real-time index of elite athlete and team value based on performance and social media appeal, has teamed up with the sports and social media company, 90/24

Captain Morgan’s and Captain Morgan – a lesson in seizing the moment

Leicester City’s Premier League title success seems like a distant memory at this point. The social media age allows for mass reaction to huge events before the fade into the

The FA Cup enlists Millennials to boost its relevance once again

The FA Cup has a problem. Every year, there seems to be more debate about the ‘magic’ of the cup. From what used to be the most prestigious footballing competition

NBA’s foray into Facebook Live excites fans – but only in India

On Sunday, the Golden State Warriors beat the Sacramento Kings in the first regular-season NBA game to be streamed on Facebook Live. Although other pre-season and exhibition games have been

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Leading sportswear brands make a crucial distinction that makes everyone a potential customer

Maybe it’s just me, but watching Nike’s latest ad campaign ‘Time is Precious’ made me think about a new target audience for sports brands on social media. It created a

European Tour uses VR to bring unique experiences to golf fans

One of the things that sets golf apart from most other sports is the scenery and setting you can enjoy – either as a player or as a fan. There

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Nike targets our flabby social media habits in new ad campaign

2016 is over bar the shouting at New Year’s Eve parties, and 2017 is moving into position. Cue resolutions, poorly followed fitness regimens and diets abandoned by the end of

2017: The year Twitter brings internet live broadcasting to the main stream

2016 was the year when Twitter pushed the limits of its engagement with live sport. Ever since its inception, Twitter has been the one social network that lends itself perfectly