Posts From Chris McMullan

Chris McMullan
Chris McMullan 129 posts

Chris is a sports journalist and a regular contributor to Digital Sport - follow him on Twitter @CJMcMullan91

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Streaming on social benefits everyone involved – but are we moving too quickly?

Last week, Spain’s top football league, La Liga, streamed a live game on Facebook Live. They plan to stream one game a week on the platform. The week before, it

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BT Sport to show FIFA 17 eSports games, bringing the sector to the mainstream

As the world of eSports has grown exponentially over the past few months, it may well have become mainstream today, after BT Sport sealed a deal to bring EA Sports’

Wayne Shaw’s Pie-eating antics a further warning to clubs about access to their players

On Monday night, one of the great British sporting sights played out in a small suburb of south London. If the FA Cup is loved by football fans, it is

Everton’s search for innovative partnerships takes in The Open Championship

Everton football club are at a bit of a disadvantage these days. Their stadium – if historic and atmospheric – is old and creaking. They are falling behind their rivals

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La Liga live streams games on Facebook and bites back against the Premier League

With the news that more and more sports are taking advantage of Facebook’s live streaming service to take advantage of their billions of users as a huge worldwide audience, it

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Club-produced content works wonders – but only if it’s done right

There’s sport, and then there’s all of the peripheral frills that surround it. From betting on sport and fantasy football, to the simple pleasure of the social experience; watching a

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Time to get serious: In defence of football’s Fan Channels

This is a guest post by Neil Smythe, previously Head of Sport at Shotglass / Fremantle Media who gives his unique insight into the workings of football’s unofficial fan channels and

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Live streaming will become the norm – but what important pitfalls have we missed?

We all know about the arrival of live streaming sporting events by now. One of the big revelations of 2016 was live video streaming on social media platforms, but if

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Neymar: the marketer footballer who reaches new levels of influence

Whatever you think the definition of a football is, you probably have to change it these days. And whatever you think makes a player valuable, change that too. Men like

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Middlesbrough FC launch VR app, paving the ground for VR and football to come together

Middlesbrough FC have become the latest Premier League club to get on the virtual reality craze, launching a VR app to take fans around the club’s Riverside Stadium in 360