Posts From Chris Hughes
Henley Regatta’s Digital Revolution
For the first time since 1968, Henley Regatta was broadcast live. Sounds pretty standard fare for any sporting event, but with its own dedicated YouTube channel, HD footage, live action on BBC red button and a drone (yes – a drone!), this was Regatta 2015-style.
19 not out… Social Media, Sport and the Music Charts
The dawn of the social media age and the advent of the download era of music has given rise in recent years to an influx of spontaneous re-issues and re-releases that have resulted in the music charts taking on something of a retro feel.
AN OLYMPIAN’S VIEW ON 2012 – 500 DAYS TO GO
The London 2012 Games are now 500 days from becoming a reality. We have already seen a lot of coverage online, in papers and on the TV, but what of the athletes – those super humans who can transform Team GB into a home frenzy in just over 15 months time….?
Sports sponsorship is alive and well…if only you know where to look
Lately, it appears that the dreaded ‘S’ word has started to lose its negative connotations in the aftermath of one of our worst economic crises in recent times. Yes, sponsorship is slowly beginning to reassert its authority in the marketing mix and with just cause.
Don’t let Social Networking dilute your marketing mix
The rise and rise of social media is becoming increasingly recognised as the most influential catalyst for change in the world of marketing, but the stigma, or rather misconception, that surrounds social media is staggering.
Social Media and Formula 1: When Opportunity beats Strategy
There is an increasingly common misconception about ‘social media’. It is a phenomenon that is still rather loosely interpreted and with sufficient uncertainty surrounding its true meaning to warrant the need by some firms to segregate it into a separate box within its annual marketing and PR plans.
Panini World Cup Sticker Albums – The Original Social Media
I have to put my hands up right from the outset and admit that I only have a casual interest in football. A quick scan of the results and league tables on a Saturday afternoon and the all too occasional trip to the Madejski Stadium to watch The Royals play but that’s about it.
Walcott plays a PR blinder as FA/Capello lose out to Twitter
Tuesday was judgement day for England Manager Fabio Capello as he named the 23 men who will board the jumbo to South Africa for this month’s World Cup.
Exclusive Interview with Lotus Racing Team Principal Tony Fernandes
As Formula 1 moves onto the most iconic and beloved circuits on the calendar with the Monaco Grand Prix shaping the sporting weekend ahead, we spoke to the Tony Fernandes, Team Principal of the new Lotus Racing team, who gives a fascinating insight into the team’s modern approach to Formula 1.
When Twitter takes over…TwitGP
A resourceful group of MotoGP fans, fronted by Gadget Show presenter Suzi Perry, failed to let the Eyjafjallajökull volcano put a cloud over the cancelled Japanese MotoGP race last weekend. Instead, they turned to the power of Twitter to establish the world’s first ever virtual race, #TwitGP.
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