Posts From Chris Conway

Chris Conway
Chris Conway 8 posts

Chris worked in banking for over 10 years as a management accountant before deciding to change careers and transition to the sports industry. He has recently completed a MBA from the Australian Graduate School of Management. The course incorporated a semester at Stern business school, New York University where Chris specialised in sports marketing, sports economics and digital marketing. These studies were supplemented by a four month sports marketing internship at New York Sportimes where Chris managed social media and assisted with PR and communications. The Sportimes is a professional tennis franchise that plays in the World Team Tennis league and features legends McEnroe and Clijsters on its roster. Chris still resides in New York and is enjoying immersing himself in what is happening on and off the field in all the sports that the city has to offer– from the Yankees to the rugby union Churchill Cup. A close follower of the latest trends in sports marketing and social media, Chris has seized the opportunity to be a contributing author for this site. He is hoping to land a marketing role and assist sports organisations with his expertise when he returns to Sydney late 2010. Chris is a lover of all sports, a part- time road runner and a grass-roots rugby union coach. You can follow his regular tweets on @chrisconway74.

The 2018 World Cup Digital Battle Pt.4:The England Bid

The 2018 World Cup Digital Battle Pt.4:The England Bid

The official site of the England bid has much of what we have seen elsewhere. However, it differentiates itself from the others we have seen by the way it knows its audience (the global football fan) and allows the reader to get involved – and in so many ways.

The 2018 World Cup Digital Battle Pt.3: The Russian bid

The 2018 World Cup Digital Battle Pt.3: The Russian bid

The theme of the Russian 2018 Football World Cup bid is ‘Ready to Inspire’. The official website features this slogan big and bold using Arsenal star Arshavin as the backdrop. Given the low numbers of followers in social media (only 50 on facebook) it would appear that the website has failed to inspire fans.

The 2018 World Cup Digital Battle Pt. 2: The Belgium and Holland Bid

The 2018 World Cup Digital Battle Pt. 2: The Belgium and Holland Bid

For part 2 of a 4 part series we turn our attention to the digital efforts behind the Holland Belgium bid for the 2018 Football World Cup.

The digital battle behind the bidding for the 2018 Football World Cup (Part 1 of 4)

FIFA will officially appoint the host nations for both the 2018 and 2022 World Cups on December 2nd, in Zurich. For the 2018 tournament there are 4 bids in total coming from Portugal and Spain (together), Belgium and Netherlands (together), Russia and finally, closer to home, England. Focusing on digital content and social media each week for the next 4 weeks, we will appraise and compare each of the 4 European bids for the 2018 Football World Cup.

Is Sport broken and in need of a fix?

Is Sport broken and in need of a fix?

The alleged match fixing charges against Pakistan cricketers which have been dominating the sporting headlines recently raise two interesting questions. Firstly, will there always be match fixing in sport? Secondly, is sport really any different to any other business?

The Commercial Success of English Rugby

The Commercial Success of English Rugby

Will Carling famously referred to the game in England as being run by ’57 old farts’ back in 1995 when he was national captain. However, English rugby (union) has come a long way since then.

Is Sport Recession Proof?

Is Sport Recession Proof?

Text books will tell you that sport should be one of the few businesses to be recession proof but is there any substance to this argument?

The value of communications in the sports industry

The value of communications in the sports industry

Even in the sports industry where results on the field typically speak for themselves, communication is becoming increasingly more important and valuable.