After months of deliberation and boardroom meetings, Australian telecommunications company Optus has launched plans for its football offering which include launching a channel that will show the Premier League 24 hours a day, seven days a week.

Late last year, the Singapore-based telco company announced that it had controversially won the rights of the Premier League from it’s long time home on pay-per-view service Fox Sports. And in what’s been a relatively unsettled time for the company with a mainstream television service not yet off the ground, Optus has finally unveiled its plans to focus its sports offering around delivering a multi platform Premier League experience to subscribers, starting with the 2016/2017 Premier League season.

The coverage will be broadcast across a range of television, mobile, online and out-of-home viewing platforms including;

• Australia’s first ever 24/7 football channel dedicated exclusively to the Premier League, available on the Optus’ TV service platform. In addition, there will be up to ten sub-channels that shows highlights, replays as well as live matches that are played simultaneously.
• A dedicated Premier League app for mobile and tablet giving subscribers access to the 24/7 channel
• A dedicated Premier League website for desktop users offering news and exclusive content

Interestingly, the telco will give subscribers un-metered usage on their mobile for watching the Premier League content. In other words, subscribers will not be limited by their mobile data cap when watching the content via the Optus channels.

Chief Executive Officer at Optus Allen Lew said that it’s doing something that no telecommunications network has ever done before.

“With Optus, football fans are spoiled for choice. As the only telco in Australia to own and operate network infrastructure across all three mobile, fixed and satellite platforms, we are in a unique position to deliver the English Premier League and the 2018 FIFA World Cup, to more Australians, in more ways than ever before,” he said.

“Broadcast has been a key part of our services since the inception of Optus’ satellite business. We have developed rich expertise in broadcasting and have a long history in delivering high quality live broadcasts via our satellite fleet.”

In another development in the Optus sports offering saga, the network will show every match of the 2018 FIFA World Cup as well as other international tournaments after striking up a partnership with Australian free-to-air network SBS.